Senior Marketing Manager - Bradford, United Kingdom - Harnham - Data & Analytics Recruitment

Harnham - Data & Analytics Recruitment

Verified Company

Bradford, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Senior Marketing Manager

£95,000 + Car Allowance

Bradford (1 day every 2/3 weeks)

The Company

This company is a leading specialist bank for the millions of people in the UK who are not well served by mainstream lenders.

As a business, their purpose is to help put people on a path to a better everyday life with our clear and responsible approach tolending.

While they all offer different products and services, they each share a common purpose and customer-centric values at the heart of our group.

They understand our customers are real people with real and varied life experiences, therefore everything they dois to maximize the customer experience.

This company are offering a competitive salary, and values colleagues as the most important thing, they understand that building a great workplace and developing a collaborative team is the best way to deliver the best possible customer path.

The Role
In this role, you will be responsible for an existing customer's marketing plan for their Credit Cards. You will be managing and optimising their customer marketing budget and driving to get the best returns.

You will own supplier management of Key ECM ensuring they are effectively managed as well as inspire and lead a team of 6 with the possibility to grow the team further to
In this role, you will work closely with stakeholders across the wider business.
Champion the test and learn approach to exciting customer engagement and using the best techniques to maximise response rate.
Build the necessary infrastructure and capability which focuses on the automation of activity, reduction in manual intervention, and improves customer personalization.

Skills Required:

In this role, you will require strong analytical, forecasting, and budgeting experience.

Experience in budget management.
Experience in managing or mentoring junior team members and have strong leadership qualities to lead a skilled team.
Have indepth knowledge of marketing channels and experience using different marketing channels.
Strong negotiation skills with experience of leading commercial negotiations with third parties
Previous experience in delivering customer engagement, driving crosssell and balancing growth through multiple marketing channels.
Experience in using segmentation and data to deliver enhanced customer marketing programs.
Understanding CRM platforms such as Salesforce is preferred.
Professional marketing, CIM or IDM qualification preferred.

If you would like to find out more, please contact