Marketing Executive - Manchester, United Kingdom - Transpennine Express

Transpennine Express

Verified Company

Manchester, United Kingdom

3 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Do you have drive, enthusiasm and a passion to help take the North further? If yes, then come and be part of our amazing team here at TransPennine Express.

We are an intercity train company connecting people and communities across our cities and major towns in the North of England and Scotland.

Together we will continue to transform rail travel with faster, easier journeys that offer a step change in services with our fleet of new high-tech trains.

The North is a vibrant place to live and work and here at TransPennine Express our services are helping to keep the country moving.

If you want to be involved in something truly transformative, that will have a lasting impact on how we travel, then please join us and help us to take the North further.

As Marketing Executive, you'll help us engage with customers and promote the longer-term benefits of the Transpennine Route Upgrade (TRU) programme to an audience across the North of England.

TRU is a once-in-a-generation level of investment that will not only improve people' journeys, but it will also make a real difference to their lives through better access to education, employment, and social opportunities.

While raising awareness and advocacy, you will help ensure that current rail customers are able to plan their journeys while there are changes to services.

This dual approach will enable us to maximise growth opportunities as the programme matures, while retaining an engaged customer base while the programme is delivered.

It's a chance to work closely with the communications, customer insight and project teams as well as external suppliers and industry partners.

Together, you'll create marketing communications that keep our customers informed, engaged, and inspire train travel in the future.

Here's a few things you will be doing:

Help implement the marketing strategy across a range of owned, earned, and paid channels, working with media and creative agencies to deliver consumer marketing campaigns that are informed by customer and stakeholder insight
Continually analyse performance to refine content as the campaign progresses
Manage social media accounts, including posting, scheduling, and analysing performance to optimise growth and engagement
Understand the customer journey, proactively seeking customer feedback and acting on this to make improvements to the digital touchpoints
Collaborate with colleagues and industry partners to develop new approaches in areas such as engaging content generation
Support colleagues in undertaking administrative tasks to ensure coordination of the team's activities, campaigns and partnership activity to engage with local communities.
Be the brand guardian, maintaining brand guidelines, supporting colleagues, and ensuring consistency across all design deliverables.

About you
You've worked in B2C marketing before and are looking for an opportunity to progress your career.

This will help build on your academic background in Marketing (or related field) such as a university degree, marketing industry qualifications, an apprenticeship or equivalent.

We're looking for someone who is passionate about Marketing, has an eye for creativity and will bring new ideas to the table as we want to continually evolve our approach.

You'll be confident at working within a wider team, a great communicator, numerate and analytical.

The ability to critically review and input suggestions into new ways of working is something that we would value very highly.

What can we offer you?

Excellent career prospects.
A personal development plan.
Fully funded structured training and development*.
Competitive salary paid on 4 weekly basis.
Generous annual leave entitlement.
Free TransPennine Express rail travel for you and your dependants*.
Travel discounts of up to 75% off other train operating companies, plus international rail travel after 1 years' service* for you and your dependants*.
Free & Confidential Employee Assistance Program and Wellbeing Portal 24 hours a day, 7 days a week to help you with any finance, family, health, or wellbeing issues you have. We make sure there's someone onhand to offer guidance, advice, and useful information for our people when they are experiencing hardship at work or at home.
Option to join the Railway Pension Scheme with significant employer contributions.
Family friendly maternity and paternity benefits.
Plus, high street and lifestyle discounts as well as a cycle to work scheme*.
Terms and conditions apply.

Help take the north further.

Why work with us:

Our colleagues are from all walks of life with varied personal experiences and career journeys into rail. We want the best people for our roles.

We are proud of our region and committed to connecting and reflecting the diverse communities that we serve across the North of England and Scotland.

Our values are central to this, especially being 'Supportive of each other'. As an inclusive employer we value