Digital Strategist - London, United Kingdom - Omnicom Health Group

Omnicom Health Group

Verified Company

London, United Kingdom

1 week ago

Posted by:

Tom O´Connor

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Description

Overview:

Title:
Digital Strategist

Company/Location:
TBWA World Health London

Department/Discipline:
Strategic Services

About Us
We are The Disruption Agency in Healthcare and we're looking for like-minded people to raise hell with us.

We work with some of the most innovative and Disruptive clients in the industry at the forefront of modern healthcare.

We have big ambitions for our agency as we work towards a bold vision to be the destination agency in healthcare for global, Disruptive work.

Our culture is central to this; we're dedicated, collaborative and generous in spirit and above all else, we like to have fun together.

We choose wisely. We hope you do too.

Overview

The Digital Strategist will be responsible for helping our clients build out digital marketing objectives and executions that address their overall business objectives.

They will combine insight gathering with innovative thinking to conceptualize and present new digital programs/plans for clients.

This role will focus on working collaboratively with the rest of the strategy team, creative, account on our health and biotech accounts.

Responsibilities:

Mastery of our suite of data tools including social listening, cultural insights, media research etc.
Dive into tools to create initial recommendations on channel targeting and/or influencers
Be able to dig fearlessly for data and insights to identify and leverage market and customer insights into meaningful brand idea and strategies.
Have a strong POV on strategic insights be able to defend your thinking with a compelling narrative
Be brave challenge the status quo. Introduce new ideas, don't be afraid to break the mould
Work closely with account management and creative teams to become a valued strategic partner both internally and externally
Work closely with wider Omnicom partners (with relevant digital expertise) to propose and deliver solutions for clients
Work with senior managers on developing POVs, and summaries on strategic thinking
Work closely with head of Omnichannel and external media partners to assess various channel needs to engage our client's customers
Develop research reports to identify opportunities for brands based on learnings
Work with creative teams, including designers and copywriters, to develop exceptional content for our clients customized for social platforms and ad units
Support teams to measure campaign performance through native tools, identifying a clear narrative from the numbers and generating insightful recommendations.
Cultivate and maintain indepth knowledge and understanding of innovations in digital media and trends to help wider TBWA team deliver the most disruptive solutions for their clients

Qualifications and Experience:

35 years of experience in digital media, ideally in biotech, pharmaceutical or healthcare industries
Experience using multiple tools to research and understand user behaviours and make channel recommendations
Highly organized, mindful of deadlines, able to multitask and work under limited supervision
Detail oriented, wellorganized professional who performs with a sense of urgency, and stays on schedule and on budget
Outstanding written and oral communications and presentations skills; creativity is key
Ideally, an understanding of the ABPI and EFPIA regulations guiding digital marketing efforts for biotech and pharma clients
Experience collaborating effectively internally and externally as part of an integrated team

Omnicom Health Group is committed to hiring and developing exceptional talent.

We agree that talent is equally distributed, and we're focused on developing diverse teams that can bring the best solutions to everything we do.

We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you.