PPC Specialist - Hemel Hempstead, United Kingdom - ITECCO

ITECCO
ITECCO
Verified Company
Hemel Hempstead, United Kingdom

2 weeks ago

Tom O´Connor

Posted by:

Tom O´Connor

beBee Recruiter
Description

Position:
PPC Specialist - Hybrid

Location:
Hemel Hempstead, UK

Salary:
£50,000 - £65,000

Actively interviewing now
We're looking for a data-centric, analytically minded PPC Specialist to join our client's team in the ecommerce space.

With 3 years as an established brand, my client has gone from strength to strength generating a market leading stance and over £10millionrevenue annually.

They have strong forecasted growth with these figures expected to triple in the coming year.

There couldn't be a better time to get involved in this successful and impressive organisation They are offering direct routes to personal progression and the opportunity to pave the way in building the department

Do you have innate drive to push the boundaries and deliver results? Are you thinking about your next big step in the marketing realms? Do you want to ply an integral role in building an ecommerce empire? This role is for you and we want to see your profile


So what about the role?
Using a cohesive mix of creative and analytical strategies, the PPC specialist will be responsible for
targeting specific audiences and earning the best possible return on investment from various paid
marketing platforms. Manage internet pay-per-click advertising campaigns including the strategy, design, implementation, search engine optimisation (SEO), and analysis of ad performance.


Core responsibilities:


  • Plan, create, and manage PPC campaigns across a variety of channels
  • A/B Testing optimising CTA's, imagery, content, copy and headlines
  • Keyword research and management to optimise traffic and conversion
  • Optimize bidding at keyword, placement, device, geographic, demographic, and other levels
  • Perform daily account management of PPC campaigns (review expensive underperforming keywords and ensure PPC campaign does not exceed weekly and monthly ad spend budget, maintain Quality Score, impression share and other important metrics)
  • Write engaging and concise copy to modify CTAs on ads to boost clickthroughrates and landing pages to boost conversion rates
  • Monitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports to clients analysing trends, goals, opportunities, and other key performance indicators
  • Stay on top of search engine and PPC industry trends

Preferred Skills:


  • Experience with Google Analytics, Google AdWords, and Facebook Business
  • Extensive experience using A/B testing techniques.
  • Functional experience with all channels of Social Media
  • Advanced knowledge of Microsoft Excel and PowerPoint
  • Strong attention to detail
  • Strong interpersonal skills, listening skills, and an articulate presenter
  • Excellent writing proficiency and content creation skills
  • Creative Thinking
  • Analytical skills
  • Research and problem solving skills

Benefits:


  • Flexible working model
  • Hybrid scheme
  • Innovative, collaborative and supportive working environment
  • Personal progression plans
  • 25+ Annual Leave
  • Pension scheme
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