Ecommerce Optimisation Coordinator - London, United Kingdom - GPMD

GPMD
GPMD
Verified Company
London, United Kingdom

3 weeks ago

Tom O´Connor

Posted by:

Tom O´Connor

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Description

- One of our customers is hiring -:

Reporting to Ecommerce Manager, you will be responsible for product launch & takedown, executing campaigns and promotions, enhancing online merchandising and user experience.

You will support driving our conversion and AOV KPIs and ambitious online sales targets.
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Responsibilities:


  • Launch new products in time of product arrival at the warehouse. Update existing products and
fix issues timely. Manage and upload product data in the back-end and front-end systems
including product name, description, translations, weight, categories, images, etc. Work with
cross-functional teams to gather product data.

  • Suggest and implement ideas to enrich product information, attributes, badging, category and
PDP images to drive conversion/sales and measure results.

  • Optimise product discovery and product presentation covering seasonal navigation/taxonomy
review, monthly curated features, category sequence, default colours, filters, sort by, site
search, cross-sells to drive each conversion funnel step, AOV and UPT. Report the results of
actions. Regular check and request on stock replenishment of bestsellers.

  • Set up campaigns and promotions accurately and timely, and maximise messaging presentation.
  • Collaborate with content team to improve category and product content to drive conversion and
sales.

  • Benchmark competitors, follow ecommerce trends and best practices, and suggest
improvements. Constantly optimise landing pages and user journey. Make the most out of
existing and new APPs including AB test and personalisation capabilities. Come up with new
ideas to enhance conversion funnel.

  • Raise tickets to IT team and web development agency about site issues and follow them up.
  • Support weekly and monthly report creation. Use Google Analytics and other web analytics tools
to pinpoint problem areas, and gain insights into the cause and effect between actions and KPIs.

  • Assist Ecommerce Manager and team members in additional tasks where needed.
  • 12 years' proven experience in ecommerce and online merchandising at fashion, homeware or
lifestyle brands.

  • Experience with ecommerce platforms such as Magento, Shopify Plus, BigCommerce or SFCC.
Expertise in HTML and CSS is advantageous.

  • Commercially minded and digitally savvy. Solid computer skills balanced by good aesthetics for
visual presentation.

  • Analytical skills and competency in Google Analytics.
  • Highly organised. Good attention to detail. Ability to meet strict deadlines. Ability to work
independently as well as a team player.

  • Proactive and selfmotivated. Excellent problemsolving skills. Passionate about ecommerce
industry.

  • Effective communication skills, written and verbal, with a natural ability to connect with people
at all levels.

  • Educated to degree level.
  • Proficiency in any of the following languages would be a plus: German, French, Italian or
Spanish.
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