Performance Marketing Specialist - London, United Kingdom - Intruder

Intruder

Verified Company

London, United Kingdom

21 hours ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Performance Marketing Specialist
What we're offering (we know, everyone jumps to this section first)

Salary of £40,00055,000
28 days paid holiday plus bank holidays, and an additional 5 unpaid if want them
Flexible working most of us work from home, but connection is good for the soul and the team so we'd love it if you popped into our Shoreditch office once or twice a week. Dogs welcome.
Regular (optional) socials. In the past year we've beaten a virtual escape room, been awestruck at Cabaret and sampled the best grub East London's has to offer

As a small but growing team, we're flexible and offer a level of autonomy that allows you to make meaningful and lasting contributions to Intruder and our customers.

About Intruder**We make it easier to not get hacked.

Every day people sign up for online services, enter their personal data, and put themselves at risk of malicious actors.

We work to enable these services to be better protected, making sure new vulnerabilities are found and closed rapidly before your data can be stolen.

We do this with a powerful but easy to use platform that is low on noise and high on trust, information, and context - so when we say it's critical, companies know they have to act fast.

In the past 2 years, we have grown rapidly in product capability, customer base, revenue, and employee size. The next few years promise more of the same, with plenty of growth opportunities for us and our teams

About this position:

We're looking for an insightful and organised performance marketer to join our team. Your goal will be to help more people find out about Intruder and to drive continuous business growth.

You will be responsible for managing acquisition activity across paid media, with paid search and Google Ads being your primary channels.

In addition, you will work alongside the Head of Demand Generation and wider marketing team on driving growth and maximising return on investment.

As Performance Marketing Specialist, you'll have excellent analytical skills to derive valuable business insights.

To be successful, you'll target the right audience and implement optimisations that maximise the LTV (lifetime value) of a customer.

In this role, you'll:

Develop, implement, and optimise campaigns on Google ads, Bing and other paid media platforms. This includes running experiments to find new opportunities and improve results.
Continuously monitor campaign performance using multiple sources (Google ads, Analytics, HubSpot) and adjust strategies to ensure KPIs and ROI targets are met.
Conduct thorough keyword research, A/B ad testing, and landing page optimisations to improve ad performance.
Collaborate with crossfunctional teams, including content, design, and product, to create cohesive and effective ad campaigns.
Analyse data and provide regular updates on campaign performance, insights, and recommendations for improvement.

What we think you'll need to be successful:

3+/
years' experience in performance marketing, with a primary focus on running successful Google Ads campaigns
Prior experience in B2B SaaS marketing
Expertise in leveraging data analysis tools such as Google Analytics, CRMs, Excel, HotJar
Understanding of social media marketing and SEO
Experience in Cyber Security or IT is a plus

Hiring Process:

Company intro (30 minutes, remote): initial chat with our People team for you to learn more about the role and tell us what you're looking for
Marketing intro (45 minutes, remote): Chat with Olya, Head of Demand Generation
Take home assessment to be reviewed by team
Panel (60 minutes, remote): Assessment to be presented to wider Marketing team