Campaign Delivery Executive - London, United Kingdom - Sainsburys

Sainsburys

Verified Company

London, United Kingdom

3 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Campaign Delivery Executive
OJ)

Nectar360 is a fully integrated loyalty, insights and media services agency.

We own and operate Nectar, the UKs largest loyalty programme, helping some of the UKs biggest brands to build impactful relationships with their customers.

We manage Sainsbury's shopper marketing services, utilising our insights and media expertise to connect the Sainsbury's businesses, FMCG brands and their customers.

To understand and influence 19 million customers, we use our rich transactional and lifestyle data.

Using our unmatched Nectar data-set and encompassing media portfolio we create impactful and relevant customer experiences - connecting our brand partners to their customers.

Division/Dept
Nectar360 /Client Services

Location
Holborn (London) & Home

Reporting to
Campaign Delivery Manager

In a nutshell
Responsible for the management of Nectar marketing campaigns to drive participation/transactions with partners and Nectar programme engagement. Reporting to the Campaign Delivery Manager alongside another Campaign Delivery Executive.

What you need to do

Manage the end to end delivery of Nectar campaigns and promotions from receiving the brief to deploying to the end customer. Responsible for the day to day tasks and management of individual offers through to tactical campaigns.
Organise and traffic Nectar campaigns from the Planning teams and Partner Account Management team into channel delivery teams using a clear stagebystage process and project management tools.
Nonclient facing you will work interdepartmentally kicking off work stream meetings to organise planning, scheduling, audience targeting, receive and distribute, briefing of data requirements, customer journeys, creative briefs, and stakeholder sign offs.
Working in a small team reporting to the Campaign Delivery Manager, with four other campaign delivery executives for training and support in the wider Campaign Management team.
Executional excellence in delivering Partner campaigns that form part of events.
Being comfortable and showing examples of problemsolving skills.

How will I succeed?
Directly Manage

Nectar customer lifecycle work streams marketing campaigns targeted at strategic audiences
Nectar promotions such as Travel partner promotions and Nectar's Swipe to Win competitions
Partner solus activity the promotion of partner marketing activity through Nectar channels

Nectar Multi-Channel Event/Promos

Longer term series of comms with multiple partner and channel involvement, plus seasonal events (Christmas)
Responsible for the creation of weekly refreshed offers to the Nectar Offer Stream ensuring offers adhere to the company's brand guidelines
Working closely with the Analytics team to target collectors via segmentation tree for campaigns and offers using Visio
Issuing points to eligible collectors on behalf of partners
Work closely with the Unica Development and Client Services team especially in the onboarding of new sponsors and management of rejected offers
Training key stakeholders to ensure they are in line with processes

Other activities:

Brief Nectar's offshore and onshore data delivery teams to produce data extracts and appends for Nectars partners to use to send their own marketing communications promoting Nectar.
Responsible for the setup of some ad hoc awarding of Nectar points for campaigns trafficked through the Campaign Management team.
Support the Marketing Strategy team in delivering audience segments for Facebook/Instagram/Google Ads advertising.
Ensure all SLAs and deadlines are met and campaigns are delivered in the most efficient way.
Continually identify where improvements could be made in Campaign Management team process. Support the team in implementing any improvements by documenting and communicating processes to ensure clear understanding and impact of best practice.
Work with data teams to ensure all Campaign Management work and processes are compliant with data governance guidelines.
Follow all quality control processes across all areas of Campaign Management and ensure the brand is represented accurately and consistently across all communications.
Implement standardisation and automation wherever possible for more cost and resource effective, faster and more personalised communications.
Escalate any campaign issues or delays to delivery to the senior members of the team and the role's line manager (senior campaign delivery manager).
Maintain internal systems in agreed format to ensure consistency and communication of relevant information within the Nectar teams.
Support the business in other areas as required including taking part in occasional store working to gain an understanding of the retail operation and support stores at the busiest times of the year.

What we'd like you to have: