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Marketing Campaign Manager - London - Sutherland Global
3 days ago
Description
Job Description:Are you an experienced Field Marketer/Regional Campaign Manager for B2B Digital Transformation organizations? This is a great opportunity to drive growth in key regions for Sutherland
Open to candidates based in the London, UK area but open to anywhere in Europe
Sutherland is seeking a Manager/Senior Manager, Marketing Campaigns to develop and execute integrated marketing campaigns that drive qualified pipeline and ROI across the priority European regions . This role is both strategic and execution-focused, requiring the skillset to build the long-term vision for multi-touch customer journeys along with the day-to-day operations of running multiple campaigns tailored to regional buying behaviours and performance KPIs. You're a fit for this role if you are passionate about accelerating revenue, comfortable rolling up your sleeves, and have a strong bias to data-driven action. Success in this position will be measured by significant contributions to sales pipeline growth, efficient marketing ROI, and the elevation of Sutherland's brand awareness in target markets.
Key Responsibilities
Campaign Strategy & Execution
Plan, craft, execute and manage integrated marketing campaigns to increase awareness and generate qualified leads in priority Europe markets.
Localise messaging and campaign tactics to regional buyer behaviours, regulations (e.g. GDPR), market expectations and language.
Benchmark competitors in-region and incorporate insights into campaigns.
Align closely with regional sales, industry marketing leaders translate GTM goals into action.
Manage campaign types including email, organic social, webinars, events, etc.
Integrate ABM practices into campaign approach. Personalise messaging using intent data and region-specific personas.
Oversee campaign execution and cross-functional coordination across time zones.
Recommend region-specific innovation in tactics, partnerships, or media.
Channel & Tactic Optimization
Optimise performance by tracking regional channel mix effectiveness.
Conduct A/B tests across content formats and targeting methods tailored to regional segments.
Event & Webinar Execution
Lead and support Europe-based field events, roundtables, and webinars.
Coordinate promotion, logistics, localisation, and speaker prep.
Content Creation
Leverage insights into European buyer pain points and cultural nuances to develop or adapt content that resonates with regional audiences.
Write short-form content including blogs, social posts, video scripts, etc. Collaborate on long‐form content.
Provide feedback to the content and design teams based on local market trends.
Lead Generation & Nurturing
Execute campaigns that convert regional leads into opportunities.
Work with sales teams in-region to ensure lead handling is seamless.
Analyse funnel activity across Europe to adjust messaging and targeting.
Measurement & Reporting
Monitor and report on campaign performance specific to each region.
Track pipeline contribution, ROI, and influenced revenue at a regional level.
Qualifications:What you'll bring/what we're looking for...
5+ years minimum B2B campaign or demand generation, with experience targeting European countries, (experience targeting Middle East markets will be a plus)
Deep understanding of European markets and media landscapes (knowledge of ME will be aplus)
Experience supporting organisations within the B2B Digital Transformation industry
Strong track record executing regional campaigns across digital and physical channels
Fluency with MarTech including Marketo, Salesforce, ABM platforms
Analytical, data-driven, and comfortable working across time zones
Experience collaborating with regional sales teams and localising GTM strategy
Ability to work within UK Time Zone +ability to travel to London, UK office as needed
Additional Information:All your information will be kept confidential according to EEO guidelines.
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