Head of CRM - London, United Kingdom - Harnham - Data & Analytics Recruitment
Description
HEAD OF CRM
LONDON
£100,000 + BONUS + BENEFITS
THE COMPANY
I am working with a multinational home improvement retail business based in London.
This FTSE100 brand has over 1,000 stores and is looking to bring in a Head of CRM to increase growth through their app.
THE ROLE
As a Head of CRM, some of your main responsibilities will be:
- Working on top-line CRM strategy with a focus on app-based communications, and a focus on building a driving force within this business.
- Working on the strategy behind campaigns, trigger journeys and automations.
- Attend weekly meetings with the senior leadership to inform on CRM strategy.
YOUR SKILLS AND EXPERIENCE
The Head of CRM will have:
- Strong knowledge of any CRM system, they use Braze and this is preferred.
- Experience with App communications is
a must: - Experience dealing with senior stakeholders within a business.
- Commercial awareness and excellent communication skills.
THE BENEFITS
- A salary of £90,000£100,000.
- Comprehensive bonus and benefits package including bonus
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