Digital Analytics Manager, Channel Insight - London, United Kingdom - Appcastenterprise

Appcastenterprise

Verified Company

London, United Kingdom

3 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

End Date
Wednesday 08 March 2023
Salary Range
£61,911 - £68,790

We support agile working - click here for more information on agile working options.

Agile Working Options
Other Agile Working Arrangements / Open to Discussion
Job Description Summary
An exciting opportunity to join the Business & Commercial Banking (BCB) Channels team, which is a key growth area. Our role is integral to the build out of digital journeys for customers and a ground-breaking change for the division

The Channel Insight team act as a centre of excellence for digital insight within BCB, and we utilise our analytical knowledge, numeric reasoning and experience to convert data into practical executive decisions to develop and commercialise the business.

Our role as a Channel team is to provide the insight to improve our channel journeys, giving our customers a better choice of channel to best meet their need.

Within Channel Insights we play a pivotal role in providing action orientated insight, which is essential in driving the strategy of channel migration to digital and marketing led channels.

Job Description

You'll be extracting, segmenting, and analysing data. Building out the insight recommendations through numeric reasoning that helps deliver the digital strategy. Using several different tools predominantly Adobe Analytics and SQL to access web data withinour data warehouse.

Your ability to collaborate with others, generate insight, convert into recommendations and present to a senior audience, will really set you up to succeed

Responsibilities:

Support delivery of key Group strategic objective to grow BCB digital channels
Web based analytics using Adobe Analytics to understand customer behaviour within our digital journeys and identifying optimisation opportunities
Utilising data visualisation skills to develop selfserve reporting for colleagues focused on journey development
Working with platform teams to ensure tagging is at the required level
Review performance of new initiatives and capability against a range of criteria to determine success and next steps

What you'll need:

You'll already have some experience in web analytics (we use Adobe, but experience in other web analytics tools will also be acceptable)
You'll have some analysis experience using a relational database (e.g. Teradata etc.) along with an appropriate scripting or programming skill for data extraction such as SQL, SAS, R etc
We'd also love to see your track record in using data and insight to influence analytics to develop practical insight and confidence in telling stories through data
Strong partnering and communication skills to deliver your recommendations

In return, you'll be rewarded with excellent benefits, personal development and a career that's enriching and full of opportunity.

Alongside a competitive base salary (advertised range is for London, Bristol/Cardiff range: £52,245 - £58,050) you'll receive:

Generous pension contribution and 30 days leave plus bank holidays
A flexible cash pot (4% of base salary) to spend on benefits
A Discretionary Performance Share Award
Private health cover and access to Share Scheme

At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financialservices of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop.
**We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we're building a truly inclusive workplace where all of our colleagues have the opportunityto make a real difference.