Marketing Executive - Craigavon, United Kingdom - Privacy Engine

Description

About Us
PrivacyEngine is a leading provider of data protection solutions across Europe.

We provide data privacy management software (SaaS) and data protection / privacy advisory services to a range of clients across multiple industries.

Position Overview - Role is 100% Remote -
We're looking for a Marketing Executive to help PrivacyEngine to execute its marketing strategy for 2023 and beyond.

As an early member of the marketing team, you'll wear many n hats across content, social & digital marketing.

From there, there will be scope to grow into SEO, PPC, Demand Generation, Growth Marketing & Sales Enablement to become a well rounded marketer or dive deeper into your own preferences and passions.

You will have the opportunity to get involved with all of our marketing efforts as means to finding your home in marketing and your career.

We're on a special mission to build our inbound marketing channels and support our already established outbound sales function. You'll work extremely closely with sales, customer success & marketing and will report to the Head of Marketing.

We are hyperfocused on marketing that achieves a return based on our targets. This is a role for a self-starter with a deep sense of ownership, transparency and enjoys extremely close teamwork.


About You:

• You have a deep sense of ownership over your role & work and you're purely proactive.
• You see the benefits of open transparency in your work and your team's work.
• You are target driven and do not lose sight of our goals.
• You have good experience collaborating, working in teams and getting initiatives started and following them through.
• You see that teamwork & execution together is key to the success of our company.
• Highly organised and the ability to perform well under the pressure of a fast paced environment.

The Role:
Must be based in Northern Ireland
We're really excited to launch this new role. We are a small marketing team with big goals.

We know where they want to go and how to get there & we need the right people to help us with the execution of our strategies.

You will report into the Head of Marketing and together execute on our marketing roadmap for inbound, outbound, internal & customer marketing.

You will bring your own thoughts & experience to the table and be met supporting and helped to achieve your targets.

Predominantly, we have been an outbound first company but through building out our marketing team we aim to pivot towards inbound lead generation as our most dominant revenue stream.

We really need you to be a fantastic blend of thinker and doer. You'll be pivotal to our content strategy and execution, supporting the wider team across all content creation.


Responsibilities:

• Partner with the marketing team to develop targeted messaging, content and campaign strategy to create awareness, demand, adoption and engagement for PrivacyEngine
• Create Sales Documents and Assets as requested by the internal team
• Edit, proofread, and improve content for others, responding to feedback and analytics to refine your work in alignment with overall marketing objectives.
• Align content to brand guidelines, write to brand voice, and write to our audience and personas.
• Briefing social media content to ensure delivery of the social media strategy in alignment with overall marketing objectives.
• Strategy and planning helping to develop the social media strategy, maximizing existing channels (e.g LinkedIn, Twitter).
• Collaborating in the management of our social media calendar & content channels daytoday e.g. LinkedIn, Twitter, Blogs.
• Produce weekly, monthly and quarterly reports on brand performance & marketing campaigns.
• Undertake other duties, special projects, and other tasks to support the PrivacyEngine marketing team.
• Be a thought leader for the business

What does great look like?

• Exceptional content writing and creative skills
• Experience owning and driving content strategy
• Passion for brand and pushing boundaries to think outside the box
• Excellent attention to detail, communication and a self starter, you spot opportunities to make things better and take ownership over them
• Experience in a similar role with a B2B SaaS business
• Knowledge of the SaaS industry and a love for all things "tech"
• Experience in working remotely and/or working with a distributive workforce
• On top of all current marketing trends & tools. Live and breathe marketing from a genuine interest or passion of the industry.

Nice to Haves

• Experience with B2B demand generation
• Experience in SaaS
• Knowledge of a variety of marketing tools including HubSpot,, Google Analytics, Google Ads, LinkedIn Campaign manager, G2, ZoomInfo, etc. would be beneficial but can be taught also.

Requirements:

• A dedicated workspace, we are a fully remote company.
• A reliable internet connection with the fastest speed possible.

Salary:
£23,000.00-£28,000.00 per year

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