Brand & Communications Insights Lead - Coventry, United Kingdom - Jaguar Land Rover

Jaguar Land Rover

Verified Company

Coventry, United Kingdom

3 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

REQ ID:
116297

JOB TITLE:
Brand & Communications Insights Lead

SALARY:
£43,500 - £53,000

POSTING END DATE:
19/06/2023

LOCATION:
Coventry

Beyond Property, Purchasing, HR and IT, more than being part of our Finance or Marketing teams, beyond even Sales and Service, every role in every business area offers unique opportunities to make an impact on the future of mobility and the automotive industry.

WHAT TO EXPECT

Come join us within the Communications & Insights function of JLR to lead the market research for all four brands and global communications.

This role offers a dynamic future with the chance to work alongside an ambitious and supportive team.

The successful individual will have the freedom to create their own opportunities globally and have autonomy over complex projects.

They will aim to discover the potential customers of JLR and provide competitive benchmarked brand insights and increase communication effectiveness and brand equity.

Key Accountabilities & Responsibilities

Ownership of the JLR annual Brand Health research in 25 markets, the monthly Brand Pulse research in 10 markets, the monthly AdNow Communications research in 10 markets & all ad hoc brand & communications research.
Ownership of the research programmes processes, systems, suppliers, stakeholders, governance, outputs, budget & continuous improvement.
Planning, set up and operation of the monthly & annual surveys.
Management and reconciliation of significant budget (of million £ order)
Relationship management of the research agencies.
Management of GDPR, issues, risks and dependencies associated with the research.

WHAT YOU WILL NEED

Essential:

Project & budget management; Risk & issue identification, mitigation & resolution.
Brand & Communication knowledge & experience.
Market research methods, research design & statistical methods.
Quantitative & qualitative data analysis to generate insights & reports.
Communication & presentation skills.

SO WHY US?

Bring all this to the home of premium innovation, and you'll find the opportunities to further your career with a world-class team, a discounted car purchase and lease scheme for you and your family, membership of a competitive pension plan and performance related bonus scheme.

All this and more makes Jaguar Land Rover the perfect place to continue your journey.

This role may offer the opportunity for hybrid working where you can split your time between working from home and in the office.

At Jaguar Land Rover, hybrid working is a voluntary, non-contractual arrangement providing employees with more choice and flexibility around how, when and where they work, if suitable for their role.

Further details can be discussed with the Hiring Manager at interview stage.

Jaguar Land Rover is committed to equal opportunity for all.