Global Brand Marketing Manager - London, England, United Kingdom - Dr. Martens

    Dr. Martens
    Dr. Martens London, England, United Kingdom

    4 days ago

    Default job background
    Retail
    Description

    Dr. Martens is a globally recognised and culturally influential British brand, with over 60 years of rich heritage.

    We are guided by three core values that are at the heart of everything we do: be yourself, act courageously, and show you care.

    The Gig

    This role will lead and manage the planning and creation of pinnacle level product stories to drive consumer awareness, engagement and purchase at a global level.

    You will spearhead global cross functional planning and regional alignment to ensure our campaign activity drives awareness, consideration and purchase for our products.

    Key Responsibilities

    • Strategy & Planning - leveraging insights & data to develop holistic marketing & communications plans that drive brand & business goals.
    • Brief Creation – support from ideation to execution of brief writing and integrated strategy development with both Creative & Channel Leads.
    • Budget Management – Plan and maintain the budget and ensure projects are executed within agreed amounts.
    • Cross Functional Alignment - Act as brand lead for dedicated concepts aligning calendars & activation focus to ensure maximum impact and minimum overlap across Global & Regional Stakeholders.
    • Agency Management - Responsible for the execution of campaign briefings and creation.
    • Calendar – Maintain and execute the Brand Comms Activation Calendar in close partnership with all key markets and channel touchpoints.
    • Toolkit creation and Activation - Lead the planning, creation and delivery of global brand/product campaigns for implementation into Region and Channels with ONE brand voice.
    • Relationship and Collaboration - Be perceived as the go-to trusted partner and the glue for Product, Key Markets and Channels.

    The Ideal Candidate

    The ideal candidate will have:

    • Experience in a similar role in fashion/sports/footwear with a proven track record of campaign planning, brief writing and execution.
    • Ability to manage multiple product stories and projects at once with high attention to detail.
    • Excellent project management skills.
    • Strong collaborator with positive and proactive attitude.
    • A strategic & analytical mindset with an interest in data and the ability to work from strategy to execution.
    • Strong affinity with the Dr. Martens brand with an awareness of art, fashion, and music culture.

    What's In It For You?

    • Hybrid working.
    • Welcome to the family free pair of Docs.
    • 65% off all Docs.
    • Award-winning 'Buy As You Earn' Dr. Martens share plan.
    • Private healthcare.
    • A dedicated culture team.
    • 2 paid volunteer days per year.
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