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  • Global Strategy Partner - London - Fuse

    Fuse
    Fuse London

    2 weeks ago

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    Description

    About the Role

    Volkswagen is the world's largest car manufacturer and a major brand within the Volkswagen Group, which includes Bentley, Porsche, Audi, Skoda, and Seat-Cupra.

    The auto industry is facing significant disruption with the transition to new power sources and an emerging D2C model that changes the relationship with customers and marketing.

    You will lead the strategic output of the agency for the Volkswagen brand, overseeing a team of experienced strategists and providing input to other areas of the wider Volkswagen team.

    The core scope of the team is developing and implementing the global communication and media strategy at a brand level.

    Key responsibilities include leading thought leadership development, strategic approaches for media, and strategies for major global campaigns.

    You will also be responsible for developing best practice guidelines for media effectiveness, creating a data-led approach to brand building and performance driving, and advising local markets on their strategic planning.

    You will report to the Head of Strategy and Global Account Lead and work in an integrated team with Omnicom counterparts in creative and performance.

    About PHD & PHD Strategy

    PHD is a global media and communications agency built on a culture of thought leadership, creativity, and innovation.

    We deliver transformative growth by helping our clients outthink, outpace, and outgrow their competition with intelligence connected across a next-generation network.

    To achieve transformative growth, we see clarity in complexity and cultivate intelligence in all its forms.

    Powed by our next-generation network, PHD combines data, technology, and human-centric principles to drive measurable outcomes.


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