Digital Marketing Specialist - London, United Kingdom - Informa Tech

Informa Tech

Verified Company

London, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Company Description

Informa is a leading international events, intelligence and scholarly research group.

Listed on the London Stock Exchange and a member of the FTSE 100, Informa has over 11,000 colleagues working in more than 30 countries.

At Informa Tech, we believe that technology innovation is key to driving positive change in our society. We believe that digital inclusion underpins progress. And we believe that diversity in tech is central to a thriving industry.

Our aim is to inspire the global technology community to build a better world by informing, educating and connecting them through world-class research, training, events, and media.

We sit at the heart of the tech community with specialisms in emerging tech, AI, IoT, enterprise IT, cybersecurity, media & entertainment and service providers.

Leveraging over 100 trusted brands, we offer an unrivaled global networking community and platform for technologists and innovators to be inspired and reach their full potential.

(Join us and reach yours)

Digital Marketing Specialist - SEM is a permanent role on a balanced working basis - remotely and/or in our central London offices.

Job Description:

Working in a dynamic, creative and highly collaborative central digital marketing team, the Digital Marketing Specialist - SEM will create, implement, and optimise successful SEM strategies across Informa Tech's media, events, research and training products.

They will create individual SEM strategies and deliver campaigns which significantly improve the brand's reach amongst a variety of tech and telecoms communities, increase Informa Tech's marketable data universe and maximise direct conversions and qualified client leads.

They will actively optimise campaigns and lead on tracking and reporting, providing insights to enhance campaign performance, and set accurate benchmarks for future campaigns.

Qualifications:

Knowledge and experience in producing SEM strategies driving leads and/or revenue, across Search, Display and Paid Social Media, including Remarketing
Handson experience creating PPC and Paid Social campaigns (including Remarketing)
Experience creating and implementing successful lead generation and audience/data build campaigns via SEM
Experience in building successful conversion campaigns via SEM, ie: free/paid event/training attendees, paid research subscribers etc
Knowledge and experience of implementing tracking conventions, i.e consistent UTMs, source/medium etc
Conducting keyword research, assessing competitiveness and CPC
Experience using Google Analytics, interpreting traffic metrics and identifying owned campaigns
Ability to consistently optimise SEM campaigns at key junctures, ensuring creatives and targeting remain highly relevant and effective
Experience in creating weekly and monthly SEM trackers for circulation to key stakeholders, with commentary on channel performance, analysis and suggested optimisations
Experience in analysing site traffic and channel performance, and recommending improvements
Ability to effectively track and manage SEM budgets across all owned campaigns
Staying uptodate with latest SEM tools, platforms and important algorithm changes
Detail orientated proofing copy, creatives and targeting
Excellent communication and stakeholder management skills

Additional Information

25 days leave plus bank holidays, 4 days for volunteering and a day off for your birthday
Hybrid working opportunities available (balanced between home and office in London).
Learning and development plan to assist with your career development
Life assurance
Other flexible benefits include healthcare, cycle to work scheme and season ticket loans
5% pension match
Sharematch options become a shareholder
Regular social events and networking opportunities

All your information will be kept confidential according to EEO guidelines.