Senior Performance Marketing Manager - London, United Kingdom - Major Players

Major Players

Verified Company

London, United Kingdom

1 week ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Performance Marketing Manager - Subscriptions Platform - London - Hybrid

£60,000 - £70,000

I am working with one of the most innovative subscription services which have grown exponentially since they launched in 2019.

They are recognised by some of the biggest Fashion & Beauty powerhouses and in such a short space of time have really made theirimpact and now they are looking for a Performance Marketing Manager to help push acquisition across all Paid Media.

As a Performance Marketing Manager working at this vibrant subscriptions platform you will:

Ensure proper tracking, analysis and reporting as well as best possible spend optimisation
Reconcile company's attribution model with platform specific data to hit company targets
Running incrementality tests to understand impact of certain types of campaigns, spend, channels etc.
Designing, managing, and executing the user acquisition campaigns across paid media channels (Facebook, Google, Paid Social, Search, Display, Ad Networks)
Monitoring the performance and continuously optimising the campaigns based on datadriven approach and learnings from multiple A/B tests (bid strategies, account structure, campaigns)
Managing performance and postcampaign analysis reporting
Participating in fullcycle creative production and providing datadriven decisions about further creative development
Working with the Ecom and Creative teams to ensure consistent customer journey from discovery to session to conversion
Allocate proper spending across all performance channels, continuously working on enhancing the ROI
Developing ads with clear USPs (able to draft copy and write clear briefs) with keen attention to detail, taking on an iterative approach together with Creative team
Analysis and documentation of top performing copy on Google, Meta, and other performance channels

The ideal Performance Marketing Manager will need:

At least 5 years' experience in digital marketing focusing on Paid social and PPC.
Knowledge and understanding of SQL (Advantageous)
Experience in running paid social and paid search ads
Proven experience in CPA, CPI and CPC
Very hands on across strategy, implementation, and optimization
Good knowledge of all networks and platforms with a track record of running successful campaigns
Good understanding of data analytics.

(For further assurance, please check my profile on LinkedIn and connect with me; in/courtnieruelmajorplayers)