Marketing Insight Analyst - Bristol, United Kingdom - Hargreaves Lansdown plc

Hargreaves Lansdown plc

Verified Company

Bristol, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Excited to grow your career?

Our purpose is to empower people to save and invest with confidence. We are looking for great people to join us, so please come and invest in YOUR future at HL.

About the role
We are seeking an Insight Analyst to join our Marketing focused insight team.

Collaborating with our Marketing squads, you will be producing high quality campaign reporting and analysis that informs how we can make our marketing more intelligent to enhanceengagement, drive commercial flows and improve outcomes for our clients.

We are looking for someone with a mix of analytical skills, great commercial focus, knowledge of our products and the gravitas to transform their insights into action.

You will be the voice of analytics and empowered to provide actionable recommendationsacting as a central part of a marketing squad as they execute client centric campaigns.

You will be proactively looking for opportunities to test, optimise and build capabilities within your squad and presenting results back to stakeholders at multiple levels.

This is a varied role where no two days will feel the same and is an incredible opportunity for someone with the right skills to help drive the future growth of a highly successful FTSE 100 company.

What you'll be doing

Supporting stakeholders across marketing by answering adhoc requests, drawing actionable insights and providing recommendations
End to end delivery of campaign execution, from optimising targeting criteria to results presentation and review
Be the voice of analytics within your marketing squad providing actionable recommendations for campaigns
Building and optimising of automated journeys
Produce automated MI reflecting campaign performance against KPIs
Proactively identify trends and testing opportunities within our data and distill them into new campaigns or enhanced client experiences
Proficient in writing and executing efficient code for campaigns, automated journeys and reporting MI
Drive improvements in client engagement to increase conversion, client acquisition, retention and net new business
You will have a strong understanding of what tests are required to validate the significance of results and data, using this to solve complex problems and tasks
Independently condense complex analysis into an understandable format or presentation
Present results back to senior stakeholders within marketing and across the wider business in key forums such as the weekly Trading Meetings
Act as an Adobe Campaign administrator and be able to resolve errors and issues or escalate to other teams/the service provider where appropriate.

About you

You'll have an Analytics background with experience of using SQL in a commercial environment.
Understanding of data visualisation and reporting tools (PowerBI, R, Tableau etc)
Proven experience of building automated client communication journeys
Experience of using campaign planning/CRM software
An effective and engaging communicator, able to present complex information in simple context, adapting your style to suit your audience
Able to work in a team or alone and effectively collaborate to achieve common goals plus the ability to selfmanage competing workloads & effectively prioritise
Commercially aware with knowledge and interest in financial services and products
Solution focused mindset with excellent attention to detail and the ability to use own experience to develop innovative solutions and resolve complex issues

Interview process
This will be a two-stage interview process including a task.

Working Schedule
We are looking for a Marketing Insight Analyst
to join our team, based in Bristol head office, BS1 5HL. This role is
permanent, full time ,37.5 hours per week,**Monday to Friday.

For this role we offer a hybrid flexible working pattern to enable you the option of working from home and coming into the office.

Why us?
Here at HL, we're the UK's number 1 investment platform for private investors, based in Bristol. For more than 40 years we've helped investors save time, tax and money on their investments.

To achieve our mission, we believe we have a workplace like no other, with constant learning, dynamic teams, and a great ethos.

We're steered by core values that promote service, quality, innovation, and opportunity in everything we do.

What's on offer?

Discretionary annual bonus & annual pay review
25* days holiday plus bank holidays and 1day additional Christmas closure time
Option to purchase an additional 5 days holiday per year
Flexible working options available, including hybrid working
Pension scheme up to 11% employer contribution
Sharesave scheme have a real stake in HL's future
Income Protection & Life insurance (4 x salary core level of cover)
Health care cash plans including optical, dental, and out patientcare
Gympass gym memberships and wellbeing apps available
Variety of travel to work schemes with free bike storage and shower facilities
An inhouse barista serving subsidised coffee and snacks
Join HL's sports, I&D networks and volunteering groups (two paid volunteering days per year)
LifeWorks Discounts on services, restaurants and retailers

- up to 30 days depending on role level & increasing with length of service