Demand Generation Specialist - London, United Kingdom - Informa Markets

Informa Markets

Verified Company

London, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Company Description

Informa Markets connects buyers and sellers across more than a dozen global verticals, including Health & Nutrition, Medical Technology, Fashion and Infrastructure, creating platforms for industries around the world to trade, innovate and grow. We offer our customers and partners opportunities to network, learn, and do business through live events, specialist content, and actionable data solutions, unlocking opportunities and helping the communities we serve thrive 365 days of the year.

People are at the heart of Informa Markets.

Our business thrives on the passion and entrepreneurship of our 4,000+ colleagues, who deliver over 500 international events in more than 40 countries across the globe.

There is no such thing as a typical Informa Markets colleague And that's how we like it.

We are a diverse group, and each of us brings something different, a unique set of abilities, experience, and knowledge.

It's what makes us who we are.

What we all share is a passion for creating platforms for global communities to connect, and shaping environments that enable businesses to flourish.

We want to help shape the world for the better, and we hope you will join us on that journey.

Job Description:

Are you are motivated by working in a highly collaborative, supportive environment where you're encouraged to try new things and think outside of the box? The Demand Generation Specialist role for the Informa Markets Licensing Portfolio could be for you.

Within this team you'll get to work in the exciting brand licensing industry, focusing on some of the world's biggest brands including Warner Bros, FC Barcelona, Smiley and many more.

Reporting directly into the Digital Marketing Manager, you will be responsible for developing and executing on the global lead generation strategy to support our sales team reach revenue goals on our events, Brand Licensing Europe and Licensing Expo, and our media product, License Global.

Working with the marketing, sales and operations teams, this role will require an in-depth understanding of our customer and industry, and strong B2b marketing knowledge to build effective campaigns and progress audiences down the funnel.

Core responsibilities:

End to end ownership of the lead generation strategy for two B2b tradeshows (Brand Licensing Europe and Licensing Expo), and our media product (License Global).
Collaboration with the sales team to understand objectives and help to craft campaigns to generate quality leads
Working with the marketing team to align lead gen campaigns with the wider marketing strategy
Develop a strong understanding of our key customer groups, attending sales meetings to gather insight and ensure messaging accurately captured our customers' needs
ABM strategy in collaboration with sales
Responsible for campaign ideation, development, execution and reporting, includin

Identifying and building targeted audiences with intent and behaviour signals
Website management and landing page creation
PPC briefing campaigns, optimising performance
Creating sales and marketing collateral (brochures, case studies )
Implementing strong campaign reporting, testing and optimisation practices with a focus on conversion rate optimisation and lead quality

Qualifications:

Experience working in B2B marketing, preferably in a lead generation or sales marketing role
Hand's on experience with marketing automation tools: E

g:
Eloqua, Marketo, MailChimp, Hubspot or similar,

Paid social and SEM experience, setting up and managing campaigns
Experience with CRM tool preferred (ie
Salesforce)
Experience developing a lead scoring framework preferred
Experience with reporting tools e.g. Adobe Analytics, Google Analytics
Strong analytical, organizational, project management, and time management skills
Excellent communication, presentation, and time management skills, with the ability to handle multiple priorities simultaneously.
A positive attitude
Strong attention to detail and proactive behaviour
ABM Experience

Additional Information

In addition to competitive salary and balanced working, we also offer:

Balanced/ hybrid working
25 days' paid holiday per year pro rata, increasing to 27 days after 2 years' service, as well as bank holidays
Volunteering days
Season ticket loan
Cycle2work
Eye care vouchers
Childcare vouchers
Healthy Lifestyle subsidy/ Mental wellbeing support
Money purchased pension scheme & life assurance
ShareMatch Scheme, Informa's colleagues Share incentive plan matches

- every share purchased with two free shares

Learning & Development
Our Learning team supports yearround development with facetoface training, access to Linkedin Learning.
Long term career development opportunities
All Informa Colleague run networks for Diversity and Inclusion
Inspired Sustainable Development at the very core of our business
Ability to contribute towards socially r