Marketing Executive - Burnley, United Kingdom - Coolkit Ltd

Description

Summary of Duties
This is a unique opportunity for a self-starter, looking to take on more responsibility and ownership in their role.

You will have sole responsibility for marketing in the business, but you will be well supported, and gain exposure not just in your core work area but across the full marketing agenda with opportunities to grow, develop, and try new things a plenty.

You will also take on the day-to-day management of key relationships with multiple marketing agencies supporting our work in PR, Web & content creation.

Specific Duties

1. Content Marketing

• Support the external PR consultants in creating the content calendar, designing innovative plans and engaging content that tells a story and connects us with our audience.
• Maintain and evolve our product marketing assets, including website, digital, and print. Video and animation skills would be welcome but not essential.
• Maintain our customer case studies, blogs, whitepapers and eguides, product demo decks, and marketing/instructional videos.
• Embed automated marketing tactics throughout our sales pipeline to better nurture our leads through the sales funnel.

2. Social Media Marketing

• Manage the company's social and dark social media, bringing creativity and originality into our social media presence.
• Work with our external partners to plan and execute our social media strategies, creating and publishing content to a variety of platforms, and interacting with their communities and audiences.
• Measure results by tracking metrics and insights on each platform.
• Deliver a monthly CoolKit customer newsletter, communicating business updates, feature releases and product roadmap updates, new partner and client announcements, and other relevant and inspiring content.
• Have input into and responsibility for future improvements to our CRM systems.

4. Other Opportunities

• Responsible for preparation and maximising value before, during, and after exhibition and industry events, including designing, creating, and printing (professionally) our print content (event stand assets, brochures, case studies, etc).
• Build measurement and reporting into all that you do, assessing performance against marketing goals and measures, and providing reporting for our Monthly KPI reporting.
• Build on our NPS reporting and capture more feedback from our customers.

What type of person are we looking for:

Passion for creative content - You don't need to be an artist, but you do need to take pride in knowing what content will add real value to our customers, with the ability to create it.


Plugged in to socials - You should be a social media athlete; you'll be working out at how we can communicate with our audience better on socials, therefore you should be confident about what makes content engaging


A team player - You thrive as part of a small, agile team, always wanting to chip in and support where needed


Skills

You'll need to have:

• Exceptional working knowledge of social media and digital optimization
• Excellent communication and interpersonal skills.
• Copywriting and design skills.
• An abundance of creativity.
• A real eye for detail what you create, our customers see and read.
• Be a selfstarter with demonstrable drive and motivation.
• The ability to work well under pressure.

Experience:

• 3 years+ working in marketing.
• B2B marketing experience a must.

Benefits:

• Competitive salary of £27,000 £33,000 depending on experience
• Hybrid working
• Flexible working hours
• 6.4 weeks holiday
• Training budget
• Critical Illness & Death in Service Cover
• Health Cash Plan

Job Types:
Full-time, Permanent


Salary:
£27,000.00-£30,000.00 per year


Benefits:

• Company pension
• Wellness programme
• Work from home

Schedule:

• Monday to Friday
• No weekends

Ability to commute/relocate:

• Burnley: reliably commute or plan to relocate before starting work (required)

Education:

• Bachelor's (preferred)

Experience:

• Digital marketing: 3 years (preferred)
• Marketing: 3 years (preferred)

Work Location:
Hybrid remote in Burnley


Reference ID:
CoolKitMarketingExec