PPC Executive - Blackburn, United Kingdom - Caroo

Caroo

Verified Company

Blackburn, United Kingdom

3 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

We are one of the fastest-growing businesses in the Northwest, an award-winning warranty company that continually rank as one of the best businesses in Lancashire.

We supply the highest quality extended vehicle warranties for all makes and models to private individuals as well as over 3000 independent dealer groups.

The last 12 months has seen us undergo huge growth that's taken the us from 50 to 150 people, and we plan to continue our rapid expansion during 2023 and beyond.

If you're driven and ready to be a part of a rapidly evolving technical strategy as part of an exciting organisation that's influencing the warranty landscape in the UK and going places fast, then we want to meet you.

About the role

We are looking for a self-motivated individual with a desire to test new ideas, has an appetite to think outside the box and challenge convention.

You will need excellent communication skills both written and verbal.

We want someone who will strive for excellence and have the ability to constantly learn new trends and new skills.

You will need to ensure best-practice and identify opportunities in line with the overall marketing strategy while reporting directly to the Marketing Manager.

What does the role involve
The PPC executive will play a pivotal role as part of the wider marketing team.

It involves working across our full brand portfolio to deliver best in class technical standards including:

Analysing results of campaigns to identify opportunities, feeding back performance and proposed actions to the marketing manager.
Understanding trends, both internal and external.
Providing contextual commentary and actions.
Experienced in keyword research, bid management, competitor analysis, dataled ad testing, including A/B and multivariate testing
Working alongside Google/Bing measuring market share.
Checking accuracy, communicating budgets and promotional activity.
Analysing and manipulating performance data to identify areas to improve or find opportunities to drive further.
Responsible for reporting daily, weekly and monthly performances against forecast and KPI's.