Head of Marketing - Loughborough, United Kingdom - Access

Access

Verified Company

Loughborough, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Sector:
Marketing

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Expiry Date: 23 April 2023

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Job Ref: J8881

Divisional Head of Marketing, HSC

Join the Access Family and see how we make software ideas become a reality

Our core value of 'Love Work, Love Life, Be You' has been central to our success and so we're looking for people to join us who share our passion for making things better every day and help us continue to grow.

We are the number one UK headquartered software provider in the UK and are forecasted to grow to a global population of over 12,000 employees by 2026.

What are we all about?
At Access we love software and how technology never stays the same.

It's this obsession that drives us to work closely across sectors to understand the business needs of our customers - from residential care to local government and the NHS.

We're passionate about helping our customers stay one step ahead of the challenges facing their industry and business. That's why over 1 million users and over 10,000 organisations rely on Access software to help their organisation thrive.

The Head of Marketing for HSC (Care) will lead the identification and execution of key demand generation marketing initiatives and channels that will drive the HSC Care Marketing leads pipeline.

With a heavy emphasis on attracting a large volume of new logos via our digital channels, this individual will need a strong background in demand gen, using data to drive campaigns and marketing channels and carve-out awareness opportunities versus our competitor set.

This senior role will will work as a wider divisional and group squad of resources to actively develop and execute marketing strategies to capture demand, raise awareness and launch new products, into new markets.

Day-to-day, you will be responsible for:

Value Creation: Understand key market dynamics, specifically looking to the commercial opportunities for growth across new business.
Marketing to Sales performance: Create metricsdriven target setting and reporting across the funnel from awareness through form fills, marketing qualified leads, sales qualified leads, order intake and revenue creation. Regular weekly reporting at a senior management and monthly at board level.
Lead Nurturing: Drive the ongoing sophistication of the lead nurturing function, which combines marketing activities with business development representatives to nurture leads generated to optimise the yield of qualified sales opportunities.
Leadership: Provide commercial marketing vision for the business. Work closely with Product Marketing and Digital Marketing and the wider squad of specialists to own the lead an agile Marketing squad
Influencer Relations: Build influencer relationships to maximise Access shareof

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Innovation: Continuously seek to innovate in the field of marketing and product. Create an environment where new ideas and initiatives are generated and implemented.

As a well-rounded Divisional Head of Marketing, your Skills and Experiences likely include:

Proven experience in high lead generation businesses
A strong track record in all marketing channels direct and digital marketing working closely with sales teams in executing programs that accelerate growth in sales, new customer acquisition and market leadership
Solid understanding and experience of online lead generation, web site optimisation,
PPC, SEO social media marketing, and lead generation theory and practice
Experienced in lead planning and forecasting with a focus on metricsdriven management and a clear track record of maximising ROI of marketing investments
Clear track record and understanding of solutionbased marketing communications and product marketing.
Demonstrated leader with an ability to motivate and engage, direct reports, senior stakeholders and wider business teams.

We are looking for a senior marketer who brings:

Strong reputation as a thought leader, awareness of channel trends and external influencers
High degree of commercial acumen
Experience leading marketing within a matrixed organisational structure and operating in an entrepreneurial environment
Ability to set clear and deliverable goals. Demonstrate tenacity, commitment to deliver and be accountable for results
Experience attracting, hiring, retaining, and mentoring highperforming teams and individuals
Strong ability to influence and work collaboratively with people at all levels and within various functions
Effective communicator, ability to convey vision

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