Digital Content and Communications Assistant - Truro, United Kingdom - Visit Cornwall CIC

Description

Are you passionate about digital marketing and looking to make a positive impact in the tourism industry? Visit Cornwall is seeking a dynamic and driven individual to join our team as a Digital Content & Communications Assistant.

As a key member of our digital marketing team, you will play a crucial role in developing and delivering our brand-new website, promoting responsible tourism, and supporting our valued members.

Visit Cornwall is at the forefront of destination marketing, producing award-winning content that reaches over four million customers globally through various digital platforms.

We are committed to promoting Cornwall's unique attractions and businesses while ensuring sustainable practices and positive impacts on local communities.

• Creating new business listings and events entries proactively researching content, and proactively sending to businesses for checking and updating;
• Daily checks across website to ensure all links are working, all functionality is working reporting anything that isn't working;
• Ensure all pages are Search Engine Optimised;
• Daily monitoring of all website pages and marketing adverts to maximise visibility and website traffic to our members listings;
• Research and create relevant and engaging blog entries.

• Assist in delivering signedoff content across all Social Media platforms (X, YouTube, Facebook, Instagram and others) to align with the Annual Content Planner and as requested and signed off by the Digital Communications Coordinator;
• Monitor all Visit Cornwall social media platforms to ensure they are being used in an appropriate manner.
• Enter content into templates for signoff;
• Check all links are working correctly and all content is accurate;
• Ensuring the database is maintained to meet all regulatory standards meeting GDPR requirements.

• Enter content into website templates for signoff to support Search Engine Marketing objectives

• Maintain Design Critical Path documents and briefings;
• Chase Designer for outputs and ensure circulated for signoff in timely manner;
• Maintain Visit Cornwall Mood and Design Boards.

• Maintain and update the Visit Cornwall Members Database;
• Make regular recommendations for the improvement and streamlining of these systems to increase effectiveness.

• Update and maintain the Visit Cornwall annual content planner proactively working with Visit Cornwall teams and thirdparty partners for content input;
• Circulating to the Team and Third Parties on a regular basis.

• Resize and source photos and ensure copyright and credits are correct;
• Maintain the Visit Cornwall photo library to best practice guidelines;
• Maintain the Visit Cornwall video library to best practice guidelines;
• Maintain the supporting administration.

• Maintain online Press releases as requested by the PR Executives;
• Additional online assistant PR duties as required.

• Maintain all supporting documentation;
• Assist with production duties where required and appropriate.

• Assist with sales and customer service;
• Upload adverts to correct online platforms to correct timelines;
• Ensure adverts are removed on time;
• Compile advertising reports for advertisers if requested;
• Maintain advertising administration systems.

• Ensure all publishing is accurate and consistent;
• Ensure best practice guidelines are followed by contributors;
• Maintain conformity with brand management and housestyle guidelines;
• Ensure compliance with all accessibility criteria and data legislation;
• Work to approved publishing guidelines;
• Ensure all materials are signedoff by appropriate personnel before distribution.

• Read and understand all Visit Cornwall digital team reports and analysis;
• Create Google analytics reports as required;

• Maintain and improve all Visit Cornwall administration systems, including databases, tender and finance documentation and the Members and Industry databases;
• Maintain the inboxes;
• Organise and represent Visit Cornwall at industry and external events.

• Maintain and develop relevant industry knowledge and expertise;
• Research and be aware of competitor activity;
• Constantly look to identify new opportunities for Visit Cornwall digital presence and performance.

• Act as an integral part of the Visit Cornwall team, supporting the Digital Communications Coordinator and other team members;
• Maintain a positive image and be a role model for staff and trainees;
• Commit to continuous selfdevelopment and adhere to da