Senior Content Strategist - London, United Kingdom - JPMorgan Chase Bank, N.A.
Description
J.P. Morgan Payments Senior Content Strategist & Writer - EMEAResponsibilities:
- Conceptualize and produce compelling content for B2B and B2C payment decision makers across a wide range of company sizes and industries throughout EMEA.
- Create, maintain, and execute content strategies and editorial calendars for regional marketing campaigns, in close collaboration with campaign managers and product marketers.
- Create engaging thought leadership stories and persuasive messaging to drive engagement, brand awareness and action.
- Partner with other marketing leadersincluding EMEA regional marketing, campaign managers, channel owners, and product & industry marketingto write engaging content and develop content plans that increase engagement among our target audience and supports campaign messaging and goals.
- Become versed in brand standards and customer segments (needs, motivations, challenges, voice), and tailor voice and messaging for audience segments, including localization and translation of content for market nuance, relevance and impact.
- Own, champion and govern the voice, tone and style guidelines for J.P. Morgan Payments.
- Research and recommend new ideas and story angles based on EMEA competitive reviews, social listening, industry trends, customer experience research and performance metrics.
- Ensure content adheres to control, audit, legal and compliance requirements.
- Project manage workload, track and report progress, deliver against deadlines.
Qualifications:
- 57 years content and writing experience, including developing crosssegment and audiencedrive content strategies.
- Experience writing for B2B, B2C audiences or in financial services, business, technology, payments, ecommerce a plus.
- Exceptional editorial and storytelling skills, including writing and editing short
- Exceptional communication and interpersonal skills as well as ability to build collaborative relationships and effectively partner across teams, functions and levels. Foreign language (written, spoken) in major European language an advantage.
- Able to gather, interpret and incorporate feedback from a large group of stakeholders
- Proven endtoend project management with the ability to organize, prioritize and manage multiple priorities in a fastpaced environment.
- High degree of professionalism and flexibility equally comfortable working independently and as a team.
- Experience with project management and digital content production tools: Adobe Experience Manager, Workfront, Microsoft Office Suite, Adobe Acrobat, SharePoint and Associated Press (AP) style. Strong familiarity with SEO best practices.
Please note:
Writing samples will be required if selected for an interview.
Job
Marketing/Communications
Primary Location
Location flexible ( Primary:
Dublin, London; Secondary: Frankfurt)
Hiring Manager
Sara Norton
Salary Grade / Level 602
JPMorgan Chase & Co., one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world's most prominent corporate, institutional and government clients under the J.P.
Morgan and Chase brands.Our history spans over 200 years and today we are a leader in investment banking, consumer and small business banking, commercial banking, financial transaction processing and asset management.
The Corporate & Investment Bank is a global leader across investment banking, wholesale payments, markets and securities services. The world's most important corporations, governments and institutions entrust us with their business in more than 100 countries. We provide strategic advice, raise capital, manage risk and extend liquidity in markets around the world.About the Team
J.P.
Morgan's Payments business is an innovative leader in the payment space and combines the firm's treasury services, trade, card and merchant services capabilities to help clients pay anyone, at any time, from anywhere in the world.
Operating at the forefront of payments innovation, our solutions help clients succeed in an era of digital transformation and evolving customer expectations.
Our expanding suite of global products and technology platforms alongside our consultative expertise are developed to provide unique client value and address the challenges treasury and payments professionals face today and will continue to face in the coming years.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success.
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