Head of Brand - London, United Kingdom - HeliosX

HeliosX

Verified Company

London, United Kingdom

4 days ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

We are HeliosX. A group of health tech companies on an ambitious mission to change the way healthcare is delivered. We believe everyone should have access to high-quality, affordable healthcare to help them live healthier, longer, and happier lives. HeliosX's vertically integrated clinical and pharmacy platform powers a personalised, end-to-end healthcare experience.

About the Role:

Dermatica is looking for a strategic thinker, strong communicator, and inspiring leader to join our team as the Head of Brand as we enter a new phase of growth.

Our Head of Brand will support in shaping the company strategy and be responsible for developing the annual brand plans, setting team OKRs and tracking ongoing progress.

We're looking for a creative thinker who wants to create bold and disruptive marketing campaigns to drive brand awareness whilst establishing our clinical expertise and category uniqueness.

The Head of Brand will need to work closely with the Head of Growth to deliver full funnel brand campaigns, Head of NPD to deliver the physical brand extensions, Clinical Lead on educational content and the Product Manager to ensure consistency of Brand across our digital platforms.

Key Responsibilities:

Executing and Analysing Research

Be consumer and market obsessed. Execute and analyse ongoing consumer, competitor and market insights, bringing key learnings to relevant teams across the business to help define strategic plans or growth experiments.

Developing and Setting Strategy

Support Brand Director in the shaping of the Dermatica brand strategy
Set department OKRs quarterly and report and monitor ongoing performance to improve the efficiency and effectiveness of the team
Ensure consumer centricity how do we communicate our USP to our customers? What makes it of value to them? Where do we need to be for our consumers? How do we inspire and incentivise?

Identifying and Planning Tactics

Collaborate with cross functional teams and external partners to generate ideas, align, build and execute multi channel campaigns
Craft inspiring and compelling communications and powerful messaging that resonates with new and existing consumers across all treatment areas and consumer touchpoints
Understand best in class examples of brand executions across brand channels to ensure we remain innovative and inspiring
Together with NPD, Clinical, Product and Creative teams, shape product positioning and define product concepts with clear USPs prior to formulation sign off.

What You'll be Doing:

Inspire and develop a team of
Build cross functional full funnel campaigns measuring impact on brand awareness, associations and overall equity.
Grow our organic social impact and reach through inspiring and educational content, alongside experimental boosting campaigns
Develop a clear plan for building and rapidly scaling our owned Dermatica communities while driving awareness, advocacy and equity by partnering with 3rd party communities
Content strategy, calendar, production and reporting

Knowledge & Experience:

Previous Head of Brand experience within a startup environment healthtech or beauty a bonus
10+ years in brand management and able to demonstrate key fundamentals from positioning to pricing, messaging to marketing
A track record of developing talent & leading individuals
Excellent communication skills to build trust and cooperation across the business, ensuring twoway communications internally and externally to reinforce the HeliosX mission and values
An agile and resilient leader fully accountable for team performance, ensures team is motivated and inspired while focusing on individual team members personal development
Experience in shaping and leading strategic planning, working cross functionally with relevant key stakeholders to deliver clear brand growth strategy and SMART objectives to deliver company vision
Bias towards action, able to execute with speed and quality
Ability and desire to think creatively, build compelling, fresh ideas with a discerning brand eye
Ability to organise, prioritise, and deliver multiple outputs concurrently under time constraints

Why work with us?:

Competitive pay and a strong equity package
We've grown completely organically with no outside investment, with 2023 forecasted revenue at 70,000,000 USD globally
Remote and flexible working as standard for many of our roles
25 days' annual leave plus UK public holidays
Health insurance, along with extra dental and eye care cover
Individual learning and development budget (alongside a free Kindle)
Free HeliosX products, as well as family discounts
We care about our people we have a 5* rating on Glassdoor
Our vertically integrated network of clinicians and pharmacies are capable of prescribing and delivering medicines to over 467,000,000 people in 9 different countries.