Marketing Executive - Leeds, United Kingdom - Trust Electric Heating

Description

Trust Electric Heating is seeking a talented and motivated Marketing Specialist to join our team.

In this role, you will be responsible for managing our paid advertising campaigns, driving brand visibility, and maximising customer engagement.

If you are passionate about digital marketing, have a keen eye for analytics, and thrive in a dynamic work environment, we want to hear from you


Responsibilities:

• Develop and execute paid advertising strategies across various platforms, such as Google Ads, social media advertising (Facebook, Instagram, LinkedIn, etc.), and display networks.
• Conduct thorough keyword research and competitor analysis to optimise campaign performance and identify new opportunities for growth.
• Create and optimise ad campaigns, including writing compelling ad copy, setting up targeting parameters, and managing bid strategies.
• Monitor and analyse campaign performance metrics, such as clickthrough rates (CTR), conversion rates, return on ad spend (ROAS), and overall campaign ROI.
• Provide regular reports and insights on campaign performance, presenting actionable recommendations for improvement.
• Collaborate with the marketing team to align paid ad campaigns with broader marketing initiatives and ensure consistency in brand messaging and visuals.
• Stay up to date with industry trends, changes in algorithms, and emerging advertising platforms to drive innovation and continuous improvement.
• Conduct A/B testing and optimize landing pages and user experiences to maximise conversion rates.
• Manage budgets effectively, ensuring campaigns are within allocated spending limits while maximising results.

Qualifications:

• Proven experience managing paid advertising campaigns, preferably in a B2C environment.
• Strong knowledge of advertising platforms, such as Google Ads, Facebook Ads Manager, and other relevant ad networks.
• Proficiency in data analysis and interpreting campaign performance metrics.
• Excellent written and verbal communication skills, with the ability to create engaging ad copy and present campaign insights.
• Adept at multitasking, prioritizing workloads, and meeting deadlines in a fastpaced environment.
• Strong analytical and problemsolving skills, with a keen attention to detail.
• Uptodate knowledge of digital marketing trends, best practices, and industry developments.
• Experience with A/B testing and conversion rate optimization techniques is a plus.
• Relevant certifications, such as Google Ads or Facebook Blueprint, are desirable.

Salary:
£12,000.00-£25,000.00 per year


Benefits:

• Additional leave
• Casual dress
• Company events
• Onsite parking
• Sick pay

Schedule:

• Day shift
• Holidays
• Monday to Friday
• No weekends

Supplemental pay types:

• Commission pay
• Performance bonus

Application question(s):

• Do you have Paid Ads Management Experience?

Work Location:
In person