Marketing Automation Specalist - London, United Kingdom - Mitie

Mitie

Verified Company

London, United Kingdom

3 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Job objectives and responsibilities
Being part of the Group Marketing team at Mitie is something special.

Our focus couldn't be clearer - we are fuelled by a passion to deliver growth for the business through high impact marketing and to personally deliver outstanding work, pushing the boundaries of what has gone before.

Reporting directly to the Head of Digital Marketing, you will join a community of strong marketers each covering key disciplines of marketing.

You be part of a small but hardworking team of marketers who will support you in executing your vision as well as drawing on expertise of marketing colleagues from across the team.

You will work in collaboration with the other marketing specialists and their teams to deliver outstanding campaign work that breaks the mould on what our industry has seen before.

Main Duties:

Data segmentation, persona development and user journey analysis
Manage Mitie's Marketing automation system including the technology roadmap and integration into CRM
Optimise lead scoring models
Support the Digital Marketing team with paid digital marketing and social media initiatives
Provides accurate digital reports and analysis to demonstrate effective return on investment (ROI)
Monitor and optimise digital campaigns
Keep up to date with current digital trends and marketing technology

Person Specification

Marketing Digital Qualification
Atleast 23 years' experience in Digital Marketing
Knowledge and experience of using Marketing Automation Hubspot, CRM, Social Media Software systems and Google Analytics is preferred
Broad knowledge and understanding of digital communication activities
Good project management skills
Excellent personal effectiveness, managing and prioritising own workload and delivering on all commitments
Ability to make things happen and to genuinely deliver at pace
A positive energy, collaborating and connecting with people from across the business
Proactive and output orientated
High attention to detail