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Community Engagement and Communications Officer - Manchester, United Kingdom - Home-Start Manchester

Home-Start Manchester

Verified Company

Manchester, United Kingdom

1 month ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Job Description - Community Engagement and Communications Officer

Employer:
Home-Start Manchester, Woodville Children's Centre, Shirley Rd, Cheetham, M8 0NE

Hours of work: 22 hours per week

Salary:
Points 16-21(starting salary £24,432 pro rata)

Responsible to:
Home-Start CEO

Base:
Home-Start Manchester's offices with some home working as appropriate

Background and purpose of the Job
Home-Start Manchester is a volunteer-led empowering, visionary family support service built on trusted relationships and rooted in the community.

We believe that every child deserves the best possible start in life and our aim is to be able to support any family in Manchester with at least one child under 5 years old.

To achieve our aim we must increase our capacity to provide support.

Whilst we have been successful in securing specific project funding, unmet demand for our services is demonstrated by a list of families in need of generic support and our goal is to reduce waiting times for those families for which we need to _
increase unrestricted_
income_
and grow our volunteer team_, _enabling us to expand our offer with additional Support Workers and a bigger pool of volunteers.

Early attempts to address unrestricted income targets have been a challenge because we have a small supporter base and have not effectively created _
opportunities in the community, with potential fundraisers, local businesses and the wider group of stakeholders that could lead to productive fundraising relationships and prospective volunteers.

It has become clear we need to shift our focus on building a more sophisticated communications and engagement plan, with better _
identification and analysis of stakeholders_, an improved community presence and improved _
social media and digital plans_.

Our Community Engagement and Communications Officer will hold broad responsibility for marketing and communications including community engagement, communications, stakeholder engagement, strengthening local brand awareness, developing the supporter base, identifying fundraising opportunities and engaging the general public and other potential fundraising stakeholders and local businesses, and leading volunteer recruitment in the community and social media.

If the role is successful we will have a better understanding where we are now, establishing baselines around our current reach, supporters, stakeholders and community engagement.

We will increase the penetration and reach of messages.

This should lead us to a point where we have demonstrably increased our reach both in the community and through social media with a bigger supporter base.

We will be able to show that we have increased brand awareness both increased numbers, evaluation and feedback.

We will be able to run fundraising or other campaign messages that attract an increasing number of fundraisers with their own giving pages and who choose to support HSM and we will support those who wish to engage with events that we have identified / organised such as Manchester 10K, family fairs, sponsored family events / walks.

Working Environment

The post holder will work from home and the office but will be expected to spend the majority of their time in community settings and with local residents.

Main Responsibilities

Communications

Development and implementation of an extensive communications strategy which;
Is informed by a stakeholder analysis

- speaks to a variety of audiences and is tailored to their needs
- includes a variety of channels to communicate with internal and external stakeholders
- includes scheduled content and management of all social media and development of other digital channels including blogs, Youtube, search engine optimisation, newsletters/mailing lists

Work with the Administrator and wider team to generate content and oversee content uploading

- plans for management of relationships with local and national media
- includes internal communication plans with a focus on volunteer recognition and reward

Community engagement

Networking at planned events and regular community groups/sessions
Creating partnerships with Community Volunteer Services, Job Centres, Universities, and businesses across Manchester
Host open/coffee morning and/or promotional events for stakeholders where the work and impact of Home-Start is showcased

Stakeholder engagement

Completion and regular review of an in depth stakeholder analysis that informs the communications plan
Maintain a database of supporters and ensure communication and retention of contact details is GDPR compliant

Strengthening brand awareness