Media Planning Coordinator - London, United Kingdom - A+E Networks

A+E Networks
A+E Networks
Verified Company
London, United Kingdom

2 weeks ago

Tom O´Connor

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Tom O´Connor

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Description
London

  • Permanent
  • Full Time

A+E Networks UK
Are you passionate about TV?

Seeking an opportunity to learn and directly impact how global TV brands communicate with their audiences? A confident communicator with an analytical approach to work?

We are excited to be looking for another member to join our Media Planning team.


About the Role and Team

Media Planning is a core part of the broader
Marketing department and is about strategically communicating with our audience to ensure they find the content they love; creating awareness of the latest TV programmes or products we are launching.


We manage our biggest owned Marketing resource:
promo airtime.


The Media Planning Co-ordinator is responsible for creating and delivering promo plans for A+E Networks channels both in the UK and Internationally.

This is an entry level role, with a training and development plan in place to gain Media Planning expertise.


About Us
Every employee has a voice and is encouraged to be themselves and be ambitious.

With offices in Rome, Madrid, London, Warsaw, Munich and Johannesburg, we are a truly international organisation that celebrates difference and diversity.

We share stories that matter, inspiring and exciting our audiences with hit franchises (The Curse of Oak Island), must-see dramas (Paris Police 1900 and Colosseum), and original commissions (The Hunt for Baltic Gold and

Ross Kemp:
Shipwreck Treasure Hunter).

Over the past few years we've championed our own original programming and relished in the successes of recent series' such as Great Escapes with Morgan Freeman, The First 48 and Royal Mob.


We are a certified Great Place to Work with a can-do, motivated culture that believes in working to live, not just living to work.

This role will be based in the London office working on exciting, award-winning brands like Sky HISTORY and Crime+Investigation.


Key Responsibilities

  • Create coherent media plans based on sound strategic reasoning and historical data; asking questions such as: how many viewers do we need to reach with this campaign? Who is our target audience? How many times do they need to see it before they understand, and are excited by, our content?
  • Evaluate campaigns to ensure objectives were met, and any learnings are adopted for the future
  • Collaborate with our Media Planning partners at Sky to identify crosspromotion opportunities and engage them with our content
  • Work closely with the Presentation team, clearly communicating the campaign targets and if any adjustments are needed during a campaign to ensure it meets its goal
  • Commission all relevant assets for your campaign e.g. promos, bumpers, idents etc. Working closely with the Creative and Production teams to ensure they have all the correct information to create these assets.
  • Provide support to the wider Media Planning team and Marcomms department across relevant projects and adhoc work

Person Specification

You will have...

  • Strong communication skills: able to convey complex information clearly and engagingly
  • Keen attention to detail
  • Confidence working with data
  • Organisation skills
  • Sound editorial judgement
  • Experience managing workload; working across multiple projects and deadlines

You will be...

  • A confident communicator
  • Highly organised
  • Inquisitive and enthusiastic: there are always new markets and territories to learn
  • Proactive and selfmotivated with a great teamspirit
  • Able to adapt to change in a fast paced environment
  • Able to take ownership of projects and relationships with key stakeholders

Desirable Knowledge/ Skills:


  • Awareness of On-Air communication styles
  • Awareness of Marketing terminology
  • Knowledge of A+E Networks programming
  • Experience using TechEdge or similar system

Company Values

THINK NEXT

  • Embrace and anticipate change
  • Invent for tomorrow
  • Challenge the status quo
  • Identify future trends and seize opportunities
  • Be ambitious, don't be afraid to aim for bigger and better

OWN IT

  • Commit to your idea and run with it
  • Embrace responsibility
  • Everyone has a voice at all levels in the organisation
  • Be brave, be daring overcome obstacles
  • Acknowledge mistakes and learn from them

FIGHT AS A FAMILY, WIN AS A TEAM

  • Be passionate about your ideas
  • Challenge, collaborate and unite
  • Celebrate everyone's success
  • Build friendships we work at our best when we're in it together

LOVE WHAT YOU DO

  • When you love what you do, your enthusiasm is infectious
  • Be proud of our brand and bring it to life
  • Channel your heart and passion into everything you do

BE YOU

  • Let your personality shine
  • Be honest with yourself and with others
  • Champion differences in people
  • Keep developing your potential

Territory

  • United Kingdom

Department

  • Marketing
Media Planning Coordinator | AETN UK
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