Media Planning Executive - London, United Kingdom - Academy

Academy
Academy
Verified Company
London, United Kingdom

2 weeks ago

Tom O´Connor

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Tom O´Connor

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Description

Media Planning Executive


Great strategy is about making the right choices; those right choices in Brainlabs are driven largely by data - it is the foundation of our digital media strategy and planning approach.

We build data-informed digital marketing and media plans to deliver our clients' growth by defining and meeting brand and performance marketing KPIs.

Our media planning and strategy team does this by combining analytical skills with a comprehensive toolset in order to identify growth opportunities for brands in culture, with audiences, in communications and through new or optimised brand experiences.

Our job is to take a holistic view of client KPIs and the media landscape and action valuable data insights that make our wider media and marketing work more effectively for clients.


What you'll do
A Media Planning Executive helps to shape and execute effective media campaigns against client marketing KPIs.
Your goal will be to optimise media marketing campaigns to increase brand awareness and help achieve business goals.

Your job will be to identify and reach target audiences and evaluate campaign success.

To succeed in this role, you should be a skilled communicator and decision-maker who can collaborate well with various teams.

Knowledge of market research and a willingness to follow media trends are essential.


Responsibilities:


  • Collect and analyse market data
  • Identify target audiences and understand their behaviour and habits
  • Determine the best media outlet mix for our campaigns
  • Optimise ad campaigns according to geographic exposure, frequency, time spans and more
  • Allocate budgets and monitor costs
  • Follow media trends of online (and offline outlets) (TV shows, magazines, blogs, radio programs)
  • Evaluate the success of media strategies and campaigns
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