Global Strategy Partner - London - Fuse

    Fuse
    Fuse London

    5 days ago

    Default job background
    Description

    **Role Overview**

    Volkswagen, the world's largest car manufacturer, is undergoing significant disruption due to the transition to new power sources and emerging direct-to-consumer (D2C) models.

    This shift changes customer relationships and marketing strategies. As a result, Volkswagen needs an effective global communication and media strategy at a brand level.

    The Strategy Partner will oversee a lean team of 2 experienced strategists while providing strategic input to other areas of the wider Volkswagen team.

    The core scope of the team involves developing and implementing global communication and media strategies at a brand level.

    The Strategy Partner will lead the development of thought leadership, overall strategic approach for media, and strategies for major global campaigns within the communications roadmap.

    They will be responsible for delivering top-to-bottom strategies that connect to asset development and direct campaign activation in the market.

    The Strategy Partner will also develop best practice guidelines for media effectiveness, create a data-led approach to brand building and performance driving, and advise local markets on their strategic planning.

    For each project, they will be supported by the Head of Strategy and specialist area experts.

    Reporting to the Head of Strategy and Global Account Lead, the Strategy Partner will work in an integrated team with Omnicom counterparts in creative, performance, and other areas to create 360 consumer journeys.

    About PHD & PHD Strategy

    PHD is a global media and communications agency built on a culture of thought leadership, creativity, and innovation.

    Launched in the UK in 1990 as the world's first planning-led media agency, it has grown into a global network spanning over 101 offices in more than 90 markets.

    With over 7,000 employees working with some of the world's leading advertisers, we have retained our heritage for planning and innovation.

    Intelligence Connected.

    We deliver transformative growth by helping clients outthink, outpace, and outgrow their competition with intelligence connected across a next-generation network.

    Today, we see clarity in complexity and the bigger picture. We cultivate and celebrate intelligence in all its forms and are focused on attracting and developing the best minds in the business.

    Our advanced thinking – Intelligence. Connected. – combines data, technology, and human-centric principles to drive measurable outcomes.

    That's how we transform experiences and move brands and businesses forward.



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