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    • Field Marketing Manager - City of London - Equinix

    Equinix
    Equinix City of London

    1 month ago

    Technology / Internet
    Description

    Field Marketing Manager – Temporary Contract

    Equinix is the world's digital infrastructure company, operating 240+ data centers across the globe and providing interconnections to all the key clouds and networks. Businesses need one place to simplify and bring together fragmented, complex infrastructure that spans private and public cloud environments. Our global platform allows customers to place infrastructure wherever they need it and connect it to everything they need to succeed.

    We are a fast-growing global company with 20 years of continuous growth. Through our innovative portfolio of high-performance products and services, we have created the largest, most active global ecosystem of 10,000+ companies, including 2,100 networks and 3,000+ cloud and IT service providers in 32 countries spanning six continents.

    A career at Equinix means you will collaborate on work that impacts the world and be surrounded by endless opportunities to learn new skills and grow in varied directions. We embrace diversity in thought and contribution and are committed to providing an equitable work environment. that is foundational to our core values as a company and is vital to our success.

    The role:

    We are seeking a dynamic UK Marketing Manager to partner closely with the UK field sales team to drive pipeline creation, pipeline acceleration and revenue through Account-Based Marketing (ABM), tailored field marketing programs, and data-driven decision-making. This role is critical in aligning marketing efforts with sales objectives by leveraging global campaigns and ensuring seamless lead progression throughout the pipeline.

    You will be responsible for analysing account behaviour, supporting sales outbound activities, and executing bespoke events to engage high-priority accounts and accelerate deal velocity. The role requires a strategic mindset, a data-oriented approach, and a strong ability to collaborate with cross-functional teams to deliver measurable results.

    This role is pivotal in driving pipeline creation, acceleration, and revenue growth by aligning marketing efforts with sales teams to engage high-priority accounts and convert opportunities into customers.

    Responsibilities:

    • Marketing and database analysis on UK account base to develop good understanding of engagement, intent and other behaviour of accounts that support sales drives.
    • Partner with the field sales team to develop territory-level and account-level marketing plans that achieve new bookings, pipeline generation and acceleration goals
    • Work closely with sales teams to ensure alignment on target accounts, messaging, and metrics.
    • Plan, execute, and optimize field marketing events, such as roundtables, roadshows, and account-specific activities, to influence prospects and deepen account engagement.
    • Measure and analyse the results of field marketing, in order to continually refine programs for optimal ROI
    • Provide communication and support for the effective launch of marketing programs to the field sales team
    • Provide a follow up process and plan for all generated leads which will include calling, sales emails, strategic follow up and appointment setting for the sales team
    • Manage marketing budgets effectively to deliver maximum ROI. Coordinate with demand generation teams to ensure seamless integration between broader campaigns and ABM efforts.
    • Track metrics such as pipeline influenced, deal velocity, and revenue contribution, adjusting strategies based on data insights.
    • Conduct regular reporting to key stakeholders, highlighting successes and opportunities for improvement.

    Requirements:

    • Good analytical skills for deep understanding of account base and account behaviour.
    • Ability to leverage data and insights to drive results
    • Knowledge of marketing processes, industry best practices, and marketing automation
    • Experience interfacing with all levels in a sales organisation including account executives, technical consultants and senior leadership
    • Excellent interpersonal and persuasive skills to bring together stakeholders from disparate functional groups to enable program creation, support, and execution
    • Excellent verbal and written communication skills
    • Excellent organisational and time management skills
    • Self-motivated, able to assume responsibility and work autonomous
    • High energy, innovative, and a positive "can-do" attitude.

    Essential

    • Extensive marketing experience in B2B, Enterprise level field marketing with international organisation
    • 5+ years of experience in field marketing, ABM, or a related role, preferably in B2B or SaaS environments for an international organisation
    • Demonstratable ability to build highly effective working relationships with sales and marketing
    • Proven success in collaborating with sales teams to execute on programs that had a quantifiable impact on the pipeline
    • Demonstrated ability to work in dynamic, fast-paced, team environment
    • Must be high energy, passionate and have a positive "can do" attitude
    • Ability to manage multiple project simultaneously with keen attention to detail
    • Strong ability to multi-task while keeping priorities in the proper order.
    • Self-starter who is always looking to strategically push the envelope.
    • Proven success driving account-specific marketing strategies and accelerating pipeline growth.
    • Proficiency in marketing automation tools, CRM platforms, and ABM tools (e.g., Terminus, Demandbase, 6sense).
    • Excellent communication, project management, and organizational skills.
    • Creative thinker with a data-driven approach to decision-making.

  • Desired

    • Proficient with marketing tools, including CRM (Salesforce) and marketing automation
    • Bachelor's Degree with a Marketing or Business focus
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Field marketing manager