Digital Content Designer - Coventry, United Kingdom - Macildowie Recruitment and Retention

Macildowie Recruitment and Retention

Verified Company

Coventry, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Digital Content Designer / £29,000 - £39,500 DOE
Are you digital content designer who enjoys a challenge?

Do you enjoy working collaboratively across teams?

Macildowie are currently working in conjunction with a great business in Coventry who are looking for a Digital Content Designer to join their growing team on a permanent basis.

Brief overview:

Duties and Responsibilities:

Ensure web/app content is CMA compliant and complies with data protection/GDPR, PECR, accessibility and brand guidelines.
Maintain digital standards ensuring developments and improvements are user focused, in plain English, device responsive, optimised, and meet accessibility requirements.
Ensure all website / marketing apps properties are technically optimised to attract and engage the target audience. Where appropriate undertake A/B testing.
Provide advice and guidance to expedite new site builds and digital content projects and to promote the effective use of digital channels.
Use tools such as Google Analytics to track and analyse web performance, and undertake periodic website / marketing app audits, interpreting the data to create rports and make recommendations on how to improve content and traffic to the websites and apps.
Review SEO performance across key metrics and other key indicators such as ranking, visibility, conversions and authority and implement SEO strategies to support digital activities onsite and offsite.
Provide campaign support through target link building and report on effectiveness.
Working with the campaigns and content team, undertake web and competitor analysis and site audits compiling reports to underpin site and content development to promote the university's offer.
To develop and maintain good working relationships across a complex network of stakeholders, ensuring relevant teams are briefed appropriately and that opportunities for joint working are maximised.
Provide outofhours support during planned high traffic activity for example, emergency situations, peak recruitment times, events etc
Educated to a graduate level or have an equivalent professional qualification or can demonstrate relevant work experience.
Experience in a webrelated discipline including delivering online solutions.
Proven experience of onpage Search Engine Optimisation.
Demonstrable experience of analysing web data and designing and providing analytics reports.
Experience of web analysis tools (eg Google Analytics, Web trends, Net sight).
Experience of A/B testing.
Working knowledge e.g. HTML, CSS and JavaScript.
Experience of taking complex information and using it to communicate clear recommendations for improvement.
Experience of liaising with a wide range of stakeholders.