Marketing Executive - Telford, United Kingdom - Adult Learning Improvement Network

Description

Adult Learning Improvement Network & Fellowship of Inspection Nominees

Marketing Executive

Role Specification

Summary
Step into the captivating world of a rapidly expanding business, where a close-knit and friendly team thrives.

The team's small size allows for seamless communication and efficient decision-making, fostering a culture of shared ideas and collective problem-solving.

Each member plays a vital role, contributing their unique skills and perspectives to drive the company's growth.

Reporting to the Managing Director.


Key Responsibilities

Develop Marketing Strategies:

• Collaborate with the team to develop comprehensive marketing strategies aligned with organisational goals.
• Conduct market research to identify target audiences, market trends, and competitor activities.
• Analyse customer insights, sales data, and marketing metrics to optimise campaigns and strategies.
• Developing and executing marketing strategies and campaigns that align with the brand's objectives.
• Monitor and analyse campaign performance, make datadriven recommendations for optimisation, and report on key metrics.

Execute Marketing Campaigns:

• Create engaging content for marketing materials, including brochures, presentations, website, social media, and advertisements.
• Monitor and track campaign performance, analyse data, and make datadriven adjustments to maximise results.

Brand Management:

• Ensure consistent brand messaging and visual identity across all marketing materials and platforms.
• Develop and maintain brand guidelines and standards.
• Manage relationships with external agencies and suppliers to ensure brand compliance.
• Ensure consistent brand messaging and visual identity across all customer touchpoints.
• Collaborate with the media creators to develop marketing materials that reflect the brand's voice and values.
• Monitor brand perception and sentiment, and proactively address any issues that may arise.

Digital Marketing:

• Monitor website analytics, track conversion rates, and identify opportunities for optimisation.
• Stay updated with the latest digital marketing trends and technologies to drive innovation and enhance campaign effectiveness.
• Monitor social media channels, respond to customer enquiries and feedback, and manage online reputation.
• Work closely with web developers to ensure proper implementation of technical SEO elements.
• Collaborate with content creators to develop SEOdriven content strategies that align with target keywords and audience intent.
• Optimise content for search engines, including keyword placement, relevancy, and readability.
• Identify opportunities for guest keynote event speakers, article or eBook collaborations, and partnerships to enhance offpage SEO.
• Instructing the creation of engaging and visually appealing content for social media platforms, including images, videos, infographics, and written copy.
• Create engaging and visually appealing content for social media platforms, including images, videos, infographics, and written copy.

Event Management:

• Plan and coordinate marketing events, including exhibitions, conferences, and customer engagement activities.
• Manage event logistics, budgets, supplier relationships, and postevent evaluation.

Market and Competitor Analysis:

• Conduct regular market and competitor analysis to identify market trends, opportunities, and potential risks.
• Monitor industry developments, customer preferences, and emerging marketing strategies. Utilise data analytics tools to track and analyse customer behaviour, campaign performance, and other relevant metrics.
• Prepare regular reports on customer experience, marketing activities, and campaign results, providing insights and recommendations.

Collaborative Teamwork:

• Collaborate with crossfunctional teams, including sales, product development, and creative teams, to align marketing efforts with overall business objectives.
• Collaborate with crossfunctional team members, including business development, finance, and advisors, to align customer experience initiatives with overall business objectives.

Customer Experience Management:

• Conduct customer journey mapping and identify pain points and opportunities for improvement.
• Establish and monitor customer satisfaction metrics, analyse feedback, and develop action plans to address customer concerns and enhance satisfaction levels.
• Develop and implement strategies to engage and retain customers, including loyalty programs, personalised communication, and targeted promotions.
• Collaborate with business development colleagues to identify opportunities for upselling and crossselling to existing customers.
• Analyse customer data and behaviour to identify opportunities for enhancing customer engagement and loyalty.

Personal Specification

• Proven experience 2 years as a Marketing Officer or a similar marketing role.
• Solid understanding of marketing principles, brand management,