Evaluation and Impact Officer - Lancaster, United Kingdom - Lancaster University

Lancaster University
Lancaster University
Verified Company
Lancaster, United Kingdom

2 weeks ago

Tom O´Connor

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Tom O´Connor

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Description

This is a fantastic opportunity to work in Lancaster University's Marketing Office, collaborating closely with colleagues from across the External Relations Division and beyond to evaluate and measure the impact of marketing and student recruitment activity.


This varied role will have input into many areas of marketing, student recruitment, events and web, with a focus on evaluation and measuring impact to deliver continuous improvement.

It also includes customer sentiment tracking and market insight into audience marketing preferences.


You will be supporting colleagues delivering marketing and student recruitment activities to evaluate and evidence the impact of their work, making recommendations for both marginal and transformative gains.


You will also support the Head of Campaigns to occasionally commission external market research companies to undertake larger, bespoke pieces of customer research, for example, the development of audience personas.

Excellent IT and analytical skills are essential for this role. As is the ability to work on your own initiative and prioritise and manage a diverse workload.

You will be confident in communicating with a range of people from a variety of backgrounds and able to engage those outside your direct sphere of influence.

This role is offered on a full-time, permanent basis with a hybrid work pattern. Full time working on campus can be accommodated if desired.


Please note that this post will require you to work during the clearing and confirmation period - usually mid-August around A level results day.

Leave during this period will be restricted.
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