Marketing Manager - London, United Kingdom - Lipton Media

Lipton Media

Verified Company

London, United Kingdom

1 week ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Marketing Manager - Global Events

£35,000 - £45, % Bonus + Excellent Benefits

Hybrid Working
Globally renowned media business seeks highly talented Event Marketing Manager to join their rapidly growing events team.

This role will work across a portfolio of market leading b2b conferences ranging in size from 300 to 40000 people and typically takesthe form of a b2b conference.

The successful Events Marketing Manager will help to plan, organise and execute innovative marketing campaigns primarily across a portfolio of award winning conferences.

Key Responsibilities:
Marketing Manager

Planning and delivering cross-channel digital marketing campaigns with support from the Head of Marketing in line with the event or project objectives.

Assisting with the design, production and distribution of all promotional materials relating to the portfolio
Maintaining and updating conference websites
Using digital channels and technologies to enhance the online presence of the business
Managing and segmenting data, identifying gaps, developing new data sources and implementing a data build plan
Continuous analysis and evaluation of marketing campaigns to improve performance

Key Knowledge & Skills Required:

At least 2 years in event marketing, previous experience in b2b/b2c marketing
Solid understanding of the events and digital media landscape
An interest in telecommunications would be great
Proven ability to learn new tools and software quickly and independently
Strong experience in areas including insight development and audience segmentation
Literate and numerate with exemplary verbal and written English
Proficient in Microsoft Office programmes
Experience using a CRM system such as Pardot or Salesforce
Experience using a website CMS
In depth knowledge of marketing performance metrics
Excellent ability to strategically interpret data trends and gaps, providing analysis & recommendations

_Lipton Media is a specialist media recruitment agency based in London. We specialise in all forms of b2b media sales including conferences, exhibitions, awards, summits, publishing, digital, outdoor, TV, radio and business intelligence._
**_Our clients range from small start-up companies to FTSE 100 and 250 businesses. We work with people at every stage of their career from undergraduates looking for their first entry point into sales to senior managers and directors looking fortheir next challenge._