Pr Officer, Launch - London, United Kingdom - Group Lotus

Group Lotus

Verified Company

London, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Location:

London, GB- Department:

Date: 22Feb2023
Description:

-
PR Officer, Launch & Media, London UK
Supporting the Head of Launch & Media in new product launch planning and content development for global PR audiences. Support on global media and influencer engagement across all media sectors to maximise positive coverage. Be a part of the creative heart of the PR team

Main Duties & Responsibilities

Support on strategy development on new product launches and media / influencer engagement
Support on the devising, development and delivery of compelling launch programmes that will present Lotus as transforming into a performance business and brand
Support on liaising with global markets to ensure alignment on all aspects of planning, including any cultural differences
Support on ideation, planning, development and deployment of all PR visual content (eg, imagery, films, animations, presentations) to support launch programmes
Working closely with retained and ad hoc support agencies as appropriate and ensure they're used effectively
Support on global media and influencer engagement, including identification of new outlets, across all media sectors
Collaboration and alignment with Corporate and Lifestyle PR teams
Ensure all activity is on budget and in process

Essential criteria

Knowledge of the global media and social media landscape, including latest hot topics and trends
Knowledge of global automotive landscape, including latest hot topics and trends
Automotive OEM or luxury brands PR experience, ideally in a Global or Continental level organisation
A technical understanding of asset types, file types and usage rights

Desirable criteria

Experience of working with teams in different functions design, sales, purchasing, IT
Experience of working crossfunctionally with teams in global markets such as USA, APAC or European markets
Experience writing and editing editorial assets, eg, press releases
Experience managing multilayered budgets
Experience in digital content systems

Benefits:

Private healthcare
Pension
25 days paid holiday + bank holidays
Car access scheme

Other:

This role will be Hybrid working, however there will be an expectancy to work a minimum of 3 days per week in the London office area code locations
W1F and EC1R