Director, Programmatic (BB-A9F86)

Found in: Talent UK

Description Position at Wavemaker Summary: Are you programmatically inclined? Are you famous for finding innovative ways to weave programmatic into the digital mix? Do you inspire teams because of your all-round ad-tech knowledge and your ability to develop winners? This is your chance to gain high profile exposure and experience with premiere global brands in a dynamic exciting and driven environment. Working alongside the practice lead and as senior department lead, you will guide and direct the programmatic buying team including associate directors, managers, and a team of new and experienced programmatic specialists executing campaigns across multiple channels, platforms and devices including video, mobile, social, display and native advertising. A senior role in our team, we need you to lead cross-departmental work streams and communication with Strategy, Planning, Direct Investment and Analytics to facilitate best-in-class execution and service to clients. In addition to team leadership, you'll contribute to practice-level thought leadership, with responsibility for higher-level programmatic deliverables including SWOTs, QBRs, POVs as well as account-level programmatic roadmaps. Responsibilities: Provide programmatic leadership to Associate Directors, Managers, and junior staff Collaborate with data science and analytics team to develop measurement plans for tactical recommendations Continuously improve and expand knowledge base improve our PBU offerings Assist practice lead with new business opportunities and pitches Lead programmatic collaboration with a wide variety of internal partners and teams Lead account-level programmatic roadmap creation in lockstep with the data-science teams You'll ally with our client and agency brand teams to drive their understanding of programmatic, it advantages and our capabilities to grow adoption of programmatic as part of a holistic measurement plan that aligns optimizable media and brand metrics You'll develop, apply and share standard methodologies for desk operations, communications, campaign management, cross-departmental coordination (finance, ad ops, etc.), measurement planning and reporting Help lead overall development of desk level programmatic buying strategies; leadership of programmatic specialists; evaluation and identification of optimal partners (tech, data, media) Provide ongoing POVs on marketplace and leading technology to both internal Agency/GroupM community as well as externally. Required Experience: Hands-on experience with ad technologies including data management platforms, DSP's, SSP's, ad-verification, and 3rd party data providers is required Familiarity with viewability measurement (MOAT, IAS, DoubleVerify) and audience measurement (Nielsen DAR) Practical experience with ad-serving solutions, tag management and operations a strong plus Familiarity with MMM, DMM or attribution modeling is advantageous Experience with HTML and Tableau is a plus Qualifications: You'll bring a minimum of 5 years of progressively senior/technical experience in programmatic, ad operations or biddable media on the media owner, agency (preferred) or ad tech side You possess exceptional organizational skills, multi-tasking capabilities are notoriously meticulous We know you'll showcase your strong analytical abilities and quantitative skills, including math proficiency Ability to interact with people at all levels of an organization, fostering strong cross-functional teamwork Exhibit passion through appropriate participation in team, agency, and industry initiatives Enjoy working in a dynamic and collaborative environment ABOUT WAVEMAKER: We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology. The Wavemaker way is globally consistent. Fueled by the world's most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales. Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We do our best work for brave brands and people who want to be challenged to go further and faster. We know it's not easy, but if it's in you, we will get it out of you. Our 7,600 people across 90 markets provoke growth for some of the world's leading brands and businesses. Our attitude of Positive Provocation is enabled by: deep knowledge we have of our clients' business confidence to challenge what's gone before the support to go further than we thought possible We are a part of GroupM, WPP's global media investment management company. Discover more on , Twitter and LinkedIn GroupM and all of its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together. Wavemaker

calendar_today6 days ago


location_on York, United Kingdom

work GroupM

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