Partner Marketing Lead - Global (BB-3A9B0)
Found in: Talent UK
Description:Xero is a beautiful, easy-to-use platform that helps small businesses and their accounting and bookkeeping advisors grow and thrive. At Xero, our purpose is to make life better for people in small business, their advisors, and communities around the world. This purpose sits at the centre of everything we do. We support our people to do the best work of their lives so that they can help small businesses succeed through better tools, information and connections. Because when they succeed they make a difference, and when millions of small businesses are making a difference, the world is a more beautiful place.About the Team and RoleThe Partner Marketing Lead is an exciting new role at Xero at what is a critical phase in our growth journey. Reporting into the Global Segment Marketing & Performance team, you will work with our regional and global marketing teams and sales leaders to ensure we achieve our accounting and bookkeeping partner growth objectives and drive value for our partners every day. This role will lead our marketing focus on how we continue to accelerate partner acquisition, activate our partners as they onboard so they gain full value from the Xero platform, (for their small business clients and their own practice) and then through their Xero experience turn them into our strongest advocates. The Partner Marketing Lead will be tasked with working closely with a number of Xero stakeholders (Partner experience and sales lead, product marketing, digital marketing, ecosystem team, partner marketing in regions) and external partners to develop compelling solutions that meet key segment pain points. You will analyze and commission research, work closely with partners, develop partner segment marketing plans and marketing content and sales collateral, drive demand generation activity, contribute to partner engagement & growth through education, events, digital and other activity and identify/track key metrics. What you'll doLead the development of partner marketing plans identifying opportunities to drive partner acquisition, activate partners and deliver enhanced partner value and engagement inspiring partner advocacy.Work closely across our global teams, like the Partner experience, Product Marketing and Sales team, and other key stakeholders to identify new opportunities including market sizing, addressable market opportunity, competitive positioning and work with third parties to identify appropriate solutions.Build clear and compelling insights to help inspire and inform the business about segment strategy, potential and way forward.Analyze and understand the market and create appropriate industry and solution marketing strategy plans including lead solutions, messaging positioning and campaign/content elements including customer journeys, web content, demand generation programmes, sales collateral, educational content, customer case studies etcPlay an important role in contributing to the development of our partner strategy globally.Build a winning value proposition framework for use across our key accounting and bookkeeping partner segments.About YouOutstanding marketing skills with an enthusiasm for building relationships. Comfortable with change, ambiguity, and a fast moving environment. Experience at working across countries or regions and proven expertise at balancing strategic and executional requirements.Motivated by seeing growth outcomes and have an urgency to deliver solutions, programs and outcomes that can be clearly measured.What You'll Bring8+ years of B2B marketing experienceSignificant Partner/channel marketing experience working across regions/functionsLeading cross functional teamsAbility to analyze, interpret and/or compare program results, market research trends and competitive data to identify market opportunity, key learnings, with the ability to make solid, strategic level recommendationsExperience in SaaS and/or tech industries strongly preferred. Why Xero?At Xero we support many types of flexible working arrangements that allow you to balance your work, your life and your passions. We offer a great remuneration package with benefits that support a range of lifestyle choices and requirements and the opportunity to participate in Xero’s success through our Long Term Incentive scheme. Xero has rapidly expanding offices in London, Milton Keynes and Manchester and our work environment encourages continuous improvement and career development. Our collaborative and inclusive culture is one we’re immensely proud of. We know that a diverse workforce is a strength that enables businesses, including ours, to better understand and serve customers, attract top talent and innovate successfully. We are a Stonewall Diversity Champion, and Disability Confident committed. So, from the moment you step through our doors, you’ll feel welcome and supported to do the best work of your life.
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