Account Manager, Programmatic (x2) London, England (BB-97E1C)

Found in: Talent UK

Description Position at Mindshare Worldwide ProgrammaticAccount ManagerJob title: Programmatic Account ManagerGroup: Mindshare Outcomes ProgrammaticClient/s: variousReports to: ProgrammaticAccount DirectorRole purpose:A role exists within Mindshare Outcomes within a growing Programmatic specialist team. We are looking for an experience ProgrammaticAccount Manager who will play an instrumental role in further developing our offering by taking ownership of the ongoing client engagement, managing a team of ProgrammaticSEs and AEs and support the Account Director to implement the strategic vision of the account and team. In this role, you will also work closely with other sister agencies in the network, creative agencies, data teams, PR etc. Agency background:Mindshare Outcomesis adigital division within Mindshare of integrated performance specialists, managing Programmatic, Paid Search, Paid Social and SEO for our global and domestic clients.The Mindshare Outcomes Programmatic team are responsible for planning, buying and managing Programmatic campaigns as well as multi market coordination for complex global clients within the retail,FMCG, automotive, finance andtechnology, industries.Our portfolio of clients includes Marks & Spencer, TKMaxx, Unilever, Dyson, Ford, and more We are thinkers and doers, relentless in the pursuit of success for our clients. We do this by continually seeking and finding the perfect connection between their products and potential customers through Programmatic, Search and Social platforms.The Role:The candidate will report into the ProgrammaticAccount Director. Working within the Programmaticteam, they will be integral to achieving client goals, and the development and optimization ofProgrammatic activity as part of integrated multi-channel campaigns. The ideal candidate will be expected to use their own initiative to manage DV360, YouTube, TTD, Amazon, Xandr, Verizon campaigns. You will be expected to champion the Mindshare Outcomes best practice approach to delivering campaigns, multi market strategy coordination and communication. You will lead by example, taking responsibility for the guidance and development of junior members of the team.Key skills & knowledge:-Exceptionalhands on Programmatic experience and comprehensive knowledge of best practice-Experience supporting, developing, and mentoring junior team members-Experience managing Brand and DR campaigns, optimising accounts to achieve performance targets-An expert indeveloping and implementing audience strategies to optimise programmaticcampaigns-Experienced inapplying bid rules, buying methods and automation to optimise and complement campaign management tasks-Proficient in using advance features available within the native and 3rd party programmatic platforms (DV360, TTD, Amazon,Xandr, Verizon) and tracking platformslike GA, DoubleClick and Adobe Analytics-Able to clearly articulate the rationale for proposed campaign tactics (channels, budget, audience, formats etc.) and present these back internally and to clients-Aware of how Programmatic can integrate with other digital and offline channels-Able to devise a testing approach/roadmap delivering statistically significant results and insights-Experience working with client leadership, developing day to day client relationships-Analytically minded with very good attention to detail, able to identify trends in large data setsPrincipal responsibilities:PerformanceLeading the planning, creation, and on-going management of Programmatic campaignsCarrying out health checks on the accounts to ensure they are set up and running as per Mindshare best practiceProactively performing regular optimization of accounts, monitoring market changes and identifying development opportunitiesCreating and leading the execution of development and testing plans including media owner betas where possiblePreparing presentations and leadingclient calls and face to face meetingsWorking with the AD to devise campaign strategy and translate this into campaign deliveryProfilePlaying an active role in team meetings and agency eventsWriting case studies of great work delivered by the teamVolunteering to assist with new business pitches, and other cross-agency initiativesPeopleCollaborating with other digital teams within the Mindshare Outcomes hubDelegating and managing workloads across the junior members of the teamContributing to and owning personal development plansArranging/attendingtraining to progress you and the teams knowledge and capabilityMotivating junior team members to develop their knowledge of social best practicesSupporting the educating of planning teams on the benefits and purpose of ProgrammaticProcessMaking full use of the technology available, implementing processes and practices that maximize operational efficienciesThe accurate management of budgets, adhering to the Mindshare finance processTaking responsibility for junior team members accurately following all aspects of Mindshare processIdentifying opportunities for process improvement, and providing recommendations Performance measures:-Consistently hitting and exceeding clients targets-Overseeing the implementation of best practices and knowledge sharing-Managing the development of junior team members

calendar_today20 hours ago


location_on London, United Kingdom

work GroupM

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