Account Based Marketing Manager (BB-CB7B9)
Found in: Talent UK
Description:Who we are:At Wunderman Thompson we exist to inspire growth for ambitious brands. Part creative agency, part consultancy and part technology company, our experts provide end-to-end capabilities at a global scale to deliver inspiration across the entire brand and customer experience. We are 20,000 strong in 90 markets around the world; our people bring together creative storytelling, diverse perspectives, inclusive thinking, and highly specialized vertical capabilities to drive growth for our clients. We offer deep expertise across the entire customer journey, including communications, commerce, consultancy, CRM, CX, data, production, and technology. What you’ll be doing: As part of the EMEA Client Success department, you will be a key player in leading the agency's internal and client communications output. We are reshaping our client and internal communications strategy to increase engagement. Many of the building blocks for this are in place, however, the job is by no means complete. This is an opportunity to help continue to shape the agency of the future. You'll play your part by leading the development of outbound client communications – whether in the form of pitch materials, events, marketing materials or other client engagement initiatives. Our Client Success Team are the 'glue' that connects operating units around the world, it is to help remind our clients we're the best agency they could be working with, ensure prospects know about us and want to know more, our teams feel they are working at the best agency and the best talent in knows of us and want to work here. The Account Based Marketing Manager will lead the development and implementation of effective Account Based Marketing programs that meet the growth objectives of the business, with a strong emphasis on driving pipeline generation exclusively from a top target account list, and accelerating existing opportunities. The role will also support strong partnership with key stakeholders across WT globally. Lead development of the Account Based Marketing strategy and execution planning, encompassing our multiple ABM tools. Collaborate and partner with core marketing functions on campaign concept, custom content requirements, digital marketing support/message testing and creative development to ensure effectiveness for regional named accounts. Identify the most effective marketing messages, value proposition, materials, channels, and calls to action for personas and key accounts in the regions. Helping to bring in the best talent within the industry is key, you will therefore work closely with the talent team to develop collateral to help them facilitate their ongoing conversations. We are looking to develop events focused on initiatives or proprietary thought leadership. You will be expected to own the end-to-end delivery of the events ensuring we have strategies and content to engage both new business and clients. You will be expected to manage all associated admin from keeping databases up-to-date through to ensuring all communications collateral is up-to-date. You will be a guardian of the Wunderman Thompson brand, ensuring it reflects the agencies values as well as aligning to our global brand positioning. You will be expected to own all areas of the brand from both an external perspective as well as internal – working closely with all departments and our global marketing team. This will include all agency collateral; stationery, templates, internal signage, brand books to deliver on our brand promise as well as adhoc marketing initiatives and campaigns: you will need to lead, own and develop the end-to-end process. Who you are: Ability to work to tight deadlines whilst managing multiple projects. Proven multi-channel B2B marketing experience. An excellent copywriter, who can adapt their style to different tones of voice. Knowledge of all agency operational areas; including strategy, data, production, media; etc. Superior verbal and written presentation skills in PPT. Effective partnering skills across a wide range of primary stakeholders. Advanced negotiation, communication and organisational skills. Solid attention to detail and facility with numbers. A SME who voices their ideas while respecting that of others. A passion for technology and innovation. Be diligent, organised and detail focused. What we can offer you: We don't settle for people who can just do the job, we look for people that go beyond that and always push our thinking to be better than yesterday. We believe that this is what makes our agency a great place to be – a space where you’re never far away from the best minds to learn from. We want you to be comfortable and proud every day of the week and have created an open and inclusive environment where you can bring your whole self to work. We don’t want you to just fit into our culture, we want your uniqueness and diversity of background to add to it and make this an agency where we all have a real sense of belonging and purpose. We are a community. We have a number of programmes and initiatives designed to support your career and wellbeing. There are exciting knowledge sharing programmes delivered through lunch and learn sessions, cultural opportunities through our exchange programme, and you can have an impact on the wider community through one of our charity initiatives. Your career development is important to us and should you ever choose to move on from Wunderman Thompson, we want you to be better than when you joined us. YOU Time will provide you with the framework and support needed to reach your career aspirations, supported by a range of learning options for every type of learning style. Your mind, body and soul are also taken care of through our varied wellness programmes but we like to have some fun here too, so you could get involved in our culture club, find love through Wunder Dating or if you’re the chosen one, take a spin on our Wheel of Wunder There really is no shortage of opportunities here for the right person that is prepared to roll their sleeves up, get involved and collaborate with those around them to deliver the best work for our clients and our agency. At Wunderman Thompson, we are committed to actively building a diverse, equitable and inclusive workplace where everyone feels welcomed, valued and heard, and is treated with dignity and respect. As leaders and creative partners across industries, it is our responsibility to cultivate an environment reflective of our greatest asset; our people. We believe that this commitment inspires growth and delivers equitable outcomes for everyone as well as the clients and communities we serve. Wunderman Thompson is a WPP agency. For more information, please visit our website and follow Wunderman Thompson on our social channels via Twitter, Facebook, LinkedIn, and Instagram.
calendar_today14 hours ago