Programmatic Account Manager (BB-D352B)

Found in: Talent UK

Job DescriptionRole:The purpose of this role in Zenith’s Global team (London based) is to manage programmatic campaigns for the EMEA Digital Hub being set up for Nomad Foods who are looking to consolidate all their digital spend across EMEA.The candidate will work closely with the Programmatic Account Director to manage the overall programme with a direct responsibility for managing programmatic campaigns within the EMEA hub and driving excellent standards of delivery in programmatic execution.The role is an exciting opportunity to work on a client that is transforming its business and be a part of facilitating their digital step changing process. Nomad Foods is a leading frozen food company with brands like Birds Eye, Goodfellas, Iglo, Findus and Aunt Bessie’s; the company is at a key stage in their marketing journey and see Zenith as a key partner to help facilitate their evolution to become the best in class in the FMCG industry.This is a recently created role, which will report into the Programmatic Account Director.Team/Department Profile:This programme will sit as part of the Nomad Foods team. The candidate will be expected to form a strong relationship with the Programmatic Account Director to drive programmatic best practice and leverage valuable learnings.QualificationsResponsibilities: The Programmatic Account Manager is responsible for all aspects of Programmatic campaign implementation. This involves managing multiple accounts, maintaining best practice implementation for optimisation and campaign set up.The candidate will also be responsible for account portfolio management with other stakeholders such as planners and the client, so must be able to identify new opportunities or potential weaknesses/limitations of strategies and communicate this effectively.Understand and effectively communicate our programmatic value proposition, technology, and processes as related to the growth of current and prospective agency accountsExecute and manage his/her client portfolio effectively using demand side platforms:Oversee and manage his/her daily client portfolio campaign maintenance including communication, campaign setup, troubleshooting and reporting as well as managing the programmatic executive supportOversee /work with agency stakeholders to manage, implement and deliver wider client project on the likes of DMP, dynamic creative, multi-touchpoint attribution etc.Identify, assess and implement opportunities that will drive the programmatic campaign for his/her client portfolio forwardOversee and resolve weekly and/or daily campaign QA reports to ensure accurate campaign results and trafficking routinesSupporting the Programmatic Director on areas that will further our programmatic offering (e.g., improving campaign operation efficiency such as reporting automation, developing process/service such as new product adoption, working on award entries and case studies) Attend relevant internal, client, tech and supplier meetings as appropriateDesigning measurement solutions that demonstrate the efficacy of campaignsCreation of documents to showcase performance and provide in-depth analysis of resultsLine management of juniors, with responsibility for their wellbeing, workflows and learning and developmentCascading best practice down to junior team members, inclusive of financial due diligence and their completion of administrative tasks.Managing programmatic account executivesKey requirements:The ideal candidate will have prior hands-on experience with the major demand side platforms, strong analytical, writing and comprehension skills, and preferably online trafficking experience, with Google Campaign Manager or similar campaign management systems, though this is non-essential.Most importantly, they must possess a strong inner drive to redesign the digital media landscape, enjoy working with some of the finest minds in the industry, and truly be a part of something unique that will have a lasting impact.Minimum 2+ years’ experience within programmaticSelf-driven, results-oriented, solutions-focused with a positive outlookProficient in multiple DSPS and extensive knowledge of the RTB and wider programmatic landscapeEffective at people management and compliant with following policies and practices in line with the talent team. Good knowledge around recruitment, performance management best practice, motivation, development plans and issue resolutionsAdvanced presentation skillsAdvanced communication and writing skills – working across the team, within the wider agency, with clients and media ownersStrong analytical thinking and mathematical skills (knowledge)Demonstrated critical thinking and problem-solving abilities.Consistently over-delivering on client objectivesThe ability to meet deadlines in a fast-paced environment; working under pressure and prioritise workloadExcellent project management skills to prioritise tasksBe confident working with numbers and large amounts of dataBe able to adhere to processes and best practicesHighly organized and capable of working independentlySuccess criteria:Successful planning of programmatic campaigns with positive client feedbackAchieve campaign KPIsPositive support on team management & trainingStrong support on thought leadership in programmatic and integration into overall mixPositive relationship with the Programmatic Account Director and Digital H

calendar_today6 days ago


info Full-time

location_on London, United Kingdom

work Zenith

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