Paid Social Executive (BB-CC464)
Found in: Talent UK
Description:About The Role We are seeking a Paid Social Executive to join TFG supporting across all three of our brands - Hobbs, Phase Eight & Whistles. This position will play a key role in our newly formed group marketing team in delivering paid social media activity and driving profitable growth across all TFG brands and territories. Working within a team of specialists you will support the Group Paid Media lead in delivering paid social media strategy to drive customer acquisition and retention. As Paid Social Executive you will conduct analysis to optimise campaigns including the management of bids and budgets working closely with the feed provider to ensure on-going optimisation with the aim of improving business KPIs including CPA, CR, £ per buyer profitability. This role is highly collaborative and you will work closely with the insight team in addition to CRM as well as UX and trading to optimise landing pages and customer journey. About You We are looking for a Paid Social Media specialist with experience managing paid social media for ecommerce retail businesses. You should have extensive experience working with paid social media platforms including Facebook/Instagram with hands-on experience setting up and managing campaigns with the ability to identify issues and deploy changes. Budget manage experience is key with an analytical approach. Above all you should be passionate about Paid Social Media with the ability to work within a fast paced environment and build strong stakeholder relationships. About Us Headquartered in London, the business comprises five premium British brands, including the leading womenswear retailers Hobbs, Whistles and Phase Eight. The business is wholly owned by The Foschini Group Limited, a leading South African retail Group with more than 4,000 outlets in 32 countries.TFG London has taken advantage of the challenging retail market to build a strong, profitable and growing presence within premium womenswear. It first acquired the international womenswear retailer, Phase Eight in January 2015. This acquisition was followed by that of the contemporary womenswear brand Whistles in March 2016 and premium British womenswear brand Hobbs in November 2017.With plans for future growth in its brand portfolio, both organically and through acquisition, both in the UK and internationally, there is a need to further develop and harmonise the resourcing practises across the Group and strengthen the talent acquisition strategy to ensure that the best talent is recruited into each of the Brands.
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