We’re looking for a CRM Executive to help activate and engage our community in new markets.
As a key member of the team, you will be developing, executing and optimising lifecycle marketing programs, transactional comms, promotional campaigns and triggered messages across a range of different channels (emails, push notifications, in-App, etc.). Reporting to the Senior CRM manager, you will be responsible for helping Depop’s users discover items they love, grow their Depop shop, learn more about new features and keep up to date with all communications from the Depop team.
Build out new user journeys for Depop’s EU community, with a focus on improving user retention, engagement and revenue
Creating a roadmap of how we phase communications in new markets
Work closely with our EU team to produce localised content across emails, push notifications, and in-app messages
Work closely with Insights, Product, EU Market teams to map out user journeys & segmentations and understand how we can bring value to the user
Continually optimise Depop's CRM through testing, monitoring industry trends and identifying new opportunities
Report to the wider team on CRM engagement and impact on business KPIs
Launch experiments and surveys to better understand our users
Experience in a similar CRM role with a focus on international/EU markets for an app-first and/or e-commerce business
Comfortable with change and a fast pace environment
Insight into Millennial and Gen-Z behaviours and attitudes in international/EU markets
Good mix of data driven thinking but with appreciation for creatives
Strong business/commercial mindset and structured thinking
Self starter, organised, and detail-oriented while not losing sight of the big picture
Excellent communication skills
Previous experience in fashion and marketplaces is a strong plus
Braze (ESP) experience
Learn and Grow: We want to give our people the opportunity to learn. We sponsor and run a myriad of programs, conferences and meet-ups to upskill our employees and enhance their journey with us, just ask!
Wellbeing: We care about our employees wellbeing. We offer a cycle to work scheme, healthy fruit and snacks in the office, breakfast every Tuesday, eyecare vouchers and a discounted gym membership at Nuffield Health.
Mental Health: Our employees mental health is a top priority. We offer subsidised counseling appointments with a qualified therapist through SelfSpace, we have trained mental health first aiders and we also run yoga, meditation and more.
Work/life balance: We have 25 days of holiday with the opportunity to buy or sell 5 more, a day off for activism to allow you the opportunity to make a difference and we offer sabbaticals for our long serving employees
Family life: We offer flexible working (based on the team you will be joining), generous maternity/paternity and parental leave policies which includes adoption and paid time off for fertility treatments. Also, all of our offices are dog-friendly! Do your best work with your best friend.
Fun: We love to hang out with each other at Depop. On Friday we finish an hour early to socialise with free food, and have amazing Winter and Summer Parties to celebrate our successes. We also host internal employee socials such as quiz night, games night, movie night and ’ve taken this virtual for now!
Equality and Diversity Monitoring
Depop is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Depop recognises the benefits of a diverse workforce which reflects the wider population and welcomes applications from all sections of the community. Under the Equality Act (2010), Depop must demonstrate that their recruitment processes are fair and that we are not discriminating against or disadvantaging anyone because of their age, disability, gender reassignment status, marriage or civil partnership status, pregnancy or maternity, race, religion or belief, sex or sexual orientation. We need to ask applicants some questions to make sure that no one is being unfairly discriminated against or disadvantaged.
We collect this information only for anonymised monitoring purposes to help the organisation look at the profile of individuals who apply, are shortlisted for and appointed to each vacancy. In this way, we can check that we are complying with the Equality Act (2010).
Under the Equality Act 2010 the definition of disability is if you have a physical or mental impairment that has a 'substantial' and 'long-term' adverse effect on your ability to carry out normal day to day activities. Further information regarding the definition of disability can be found at:
Reasonable adjustments will be made available should you be invited to interview.