Sunbelt Rentals

Insights Manager (BB-07A22)

Found in: Neuvoo UK

Description:

About The Role

Can you help to inform business strategy as well as sales and marketing planning? We'd like to use your expertise in customer insights, competitor analysis and research methodology to support the sales and marketing teams to respond dynamically to Sunbelt Rentals’ changing market opportunities. This new Insights Manager role will lead the best practice analysis and reporting that supports the business understanding of customer behaviour and sector trends; delivering target market recommendations based on data intelligence. You will build and strengthen the insights function within the business. You'll be working across numerous teams including Marketing, Sales, Business Development and Digital and have access to a wealth of data.

As Insights Manager at Sunbelt Rentals UK you’ll deliver strategic insight to Marketing and Sales Leadership, setting an unrivalled standard for the industry. It’s our vision to own the future of rentals and our mission to deliver a world-class experience. Come and join the team!

This role covers our National business, regular travel and some overnight stays may be required.

Key Responsibilities;

  • Provide proactive insight services into existing and future market segments
  • Define and frame customer segmentation, customer profiling and deliver Go to Market recommendations
  • Drive an insights-led approach to Brand, Marketing, Digital and Communications strategy
  • Support the evolving needs of the Sunbelt Rentals business units mining trend reports, customer data and primary & secondary research
  • Support the team to build and deliver marketing & sales funnel measurement, MROI and campaign metrics
  • About You

    To be successful in this role you will likely be in a similar position or have relevant transferable experience. A history of working in a B2B environment is preferable.

    The Ideal candidate will have the following;

  • Experience in handling multiple data sources and analytics platforms
  • Proven marketing data knowledge with experience in defining strategy
  • Exceptional problem solving skills with the ability to define, research and provide data driven solutions
  • Strong written and visual communication skills with the knowledge to synthesise complex data into easy to digest actionable insights
  • Excellent project management skills, comfortable managing multiple tasks and stakeholders
  • Hands-on design software experience
  • About Us

    As part of FTSE 100 Ashtead Group plc, Sunbelt Rentals is the leader in equipment rentals in the UK, US and Canada - as well as specialist operations in Europe. Together, our teams of experts provide rental equipment and managed solutions into every market and sector, including construction, industrial, energy, infrastructure, government and events.

    Our people are at the very heart of our values and they’re our greatest asset. Join us and we’ll give you everything you need to succeed - award winning training, professional development and support and opportunities to progress your Sunbelt Rentals career.
    The package includes a competitive salary and flexible rewards package including generous holiday allowance (with the opportunity to buy and sell annual leave), life assurance and a great Company pension scheme.

    calendar_today3 days ago

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    info Permanent

    location_on Warrington, United Kingdom

    work Sunbelt Rentals

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