Brand Marketing Manager (BB-5A9D0)
Found in: Neuvoo UK
The Brand Marketing Manager is responsible for working closely with the Global Director of Communications & Brand and internal marketing stakeholders to refresh and uphold the Omdia and Informa Tech brands by creating and overseeing central assets and guidelines, creating brand-level marketing materials and devising online brand-awareness campaigns.
The right candidate will be a seasoned brand marketer with strong understanding of brand marketing strategy, digital marketing tools and a flair for creating compelling written and visual content. You will have plenty of practical experience of designing and building websites, understanding the principles of search engine optimisation and paid search and thinking about the customer journey, onboarding and how we make the biggest impact. In being ambassador for our brands, you will be someone who is both a creative thinker but who is also comfortable getting things done - a great team player with a passion for building brands and an eye for detail.
Experience of working across a matrix organisation and communicating effectively with internal stakeholders will also be important as you offer guidance to our sector marketing teams and interface with central marketing operations.
- Demonstrable experience in managing and building brands from a digital marketing perspective
- Demonstrable experience of managing and designing web sites
- Strong writing skills, good eye for design
- Practical experience of collateral production and design
- Strong understanding of SEO, SEM, paid search
- Proficiency with key tools – Sitecore, Workfront, Eloqua, Adobe
Knowledge & Skills
- Branding strategy
- Brand guidelines and required assets
- Legal trademarking
- Brand marketing
- Creative design - principles of good design
- Website strategy to include customer experience and SEO/SEM and paid search
- Video production
- Content creation
- Copy writing
- Community building and influence
We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, colour, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, citizenship, or other protected characteristics under local law.
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