Johnson & Johnson

Shopper Marketing Manager (BB-FEB0C)

Found in: Neuvoo UK


Role Closes: April 12th 2021

About Consumer:

Our vision is to be the best in class Health & Wellness organization by demonstrating the commercial strategy to deliver competitive advantage and value creation for the consumer, customer, and J&J. And as part of one of the largest and most diverse healthcare companies in the world, our brands leverage the company’s world-class research tools and scientific prowess to provide consumers across the globe with innovative consumer medicines, skin, baby and essential health solutions. We aim to meet the health needs of families everywhere through a broad range of well-known and trusted health products. At Johnson & Johnson we have a truly unrivalled brand portfolio with power brands across multiple categories including but not limited to Johnson’s®, Neutrogena®, Nicorette®, Clean & Clear®, Listerine®, Calpol®, and Sudafed®.

The Purpose of the Role:

The Shopper Marketing team is tasked with driving J&J’s business through effective engagement and conversion of shoppers at the point of purchase (POP). This is through flawless amplification and execution of Brand Marketing plans as well as development of retailer and channel specific co-marketing initiatives.

Who will you work with?

  • Internal Partners : Shopper Project Manager, Shopper Marketing Managers, Customer Development, Marketing, Commercial Strategy, Category Development
  • External Partners : Retailers, Retailer agencies, Artwork agencies, Strategic shopper agency.
  • What will this role do?

    Execute with Excellence:

  • Be a Shopper Activation expert for assigned brands, amplifying priority initiatives to maximise J&Js share.
  • Take National Activity Plan and determine Gold, Silver or Bronze segmentation of activities and work with designated Channel and Customer Teams to ensure delivery and excellence of in-store activation.
  • Develop and implement a compelling Point of purchase plan for all identified initiatives as well as supporting the retailer’s promotional activity programme.
  • External Agency Engagement:

  • Provide quality and timely briefs for external agencies and engage fully and swiftly to ensure an outstanding output and strong working relationships and on budget executions.
  • Integrated Business Planning:

  • Lead shopper marketing input into all parts of the IBP process providing clear guidance on how to win at the POP and incorporating understanding on shoppers, category, customer, competition, channel and external environment to help shape go to market plans for their assigned brands.
  • Budget Management:

  • Responsibility for deploying the Shopper Activation budget for assigned brands, to drive our brand objectives and unlock the purchase barriers, across the path to purchase.

  • Qualifications


  • Experience of in-store communications and trade and retail marketing
  • Strong partner management including external agencies.
  • Experience working with High street and Grocery retailers
  • Experience of having worked with Medical Affairs (PAGB), and Regulatory teams preferred.
  • Commerciality, Innovation, Creativity, Project Management and a passion and flair for retail execution.
  • Proficiencies:

    Influence & Impact: Positively champions Shopper Marketing across the business. Eagerly accepts stretch goals and demonstrates a winning attitude. Ability to develop positive relationships across multiple partners.

    Insights & Action: Executes with excellence. Able to demonstrate a deep understanding of shopper needs and data.

    Agility: Demonstrates a clear bias for action on priorities. Moves with speed to deliver results.

    Business Effectiveness: Commercial and Financial acumen, excellent understanding of ROI, using all to advise decision making. Regulatory and compliance focused. Recognised as an expert resource for their brand teams and adapts actions accordingly.

    Customer Genius: Detailed knowledge of retail environment. Understanding of retailer requirements and how to win in store

    What type of mark will YOU make!

    By joining Johnson & Johnson you will find boundless opportunities to craft your path & amplify your impact inside & outside our walls. And with our dedication to be the world’s healthiest workforce you can strengthen your body as well and your mind, touching over a Billion lives worldwide every day. And when you apply your talent to our collective purpose there’s no end to the lasting impact we can make together. And that changes everything.

    What’s in it for YOU

    It’s important to us that you feel you can bring your whole self to work; at Johnson & Johnson we provide an environment for you to fulfil your career aspirations as well as promoting your physical and mental wellbeing. As part of our offering, you will receive a competitive compensation and benefits package as well as benefits that can be tailored to what is valuable to you throughout different stages of your life. Examples of this include online Digital GP, private healthcare, Retail Vouchers, Discounted & Subsidised Gym memberships and you can get to support community projects, part of our global Corporate Social Responsibility programme.

    Johnson & Johnson is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

    calendar_today4 days ago


    location_on High Wycombe, United Kingdom

    work Johnson & Johnson

    I expressly authorise the Terms and Conditions

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