Head of Global Brand Marketing Skin & Complexion (BB-61589)
Found in: Neuvoo UK
As Head of Global Brand Marketing Skincare & Complexion, you will fuel the next quantum shift for Charlotte Tilbury in these categories towards the most loved, and #1 for £s & growth in the world. By shaping the vision, strategy, positioning and plans for Skincare and Complexion based on sharp customer, product and market insights, you’ll contribute to propagating the brands purpose: “Give anyone the right makeup and beauty and they can conquer the world!” and fulfilling its promise: “making it EASY for EVERYONE to be the most confident and beautiful version of themselves.”
You will embrace the challenge and compose record breaking, integrated omnichannel Marketing Campaigns (global product launch and evergreen as well as supporting specific markets) that shake it up, to build market leading, iconic hero franchises in every category across skincare & complexion, with a creative spirit and meticulous orchestration. You will innately think digital first and power the shift to online, but always integrate across all channels.
You will be best partners with each specialist CMO function (Product Development, The Charlotte Tilbury Creative Agency, Visual Merchandising, Store Design, Communications), the CDO teams that drive and Tech, as well as the regions (US, EMEA, APAC) and of course finance, supply chain, legal and people. As an ingenious integrator, you will pull together all aspects of the business behind your projects to deliver “only Charlotte Tilbury could do that” results, with a win together style.
You will be an inspiring leader with an eye for talent, able to elevate and mobilise your direct report(s), and contribute to a wider team of “brilliant, beaming believers” that share the magic internally and externally.
Identify sharp consumer, product and market (incl competitor where relevant) insights to fuel ideation, creation and origination across the business for your categories, whilst building credibility and influence, establishing yourself as THE go to category expert.
Together with the Global Brand Marketing Director, shape Category and Product vision, strategy, plans and integrated marketing campaigns that are digital first and power the shift to online, but always integrate across channels.
Together with the Product Development team, Regional insights, and the Charlotte Tilbury Creative Agency, shape product positioning and define a sharp product concept with irresistible Unique Selling Points and compelling Reasons to Believe.
In partnership with regions, propose recommended pricing and opportunity sizing that is customer insight based, P&L appropriate and forecasts accurately for a seamless supply chain.
Work closely with the copy writers to write all new product treatments: product stories, pack copy, press notes, product name, shade name.
Communicate brilliant briefs to the Creative Agency, Communications, Visual Merchandising, Tech and Store Design teams to spark ideation, creation and origination for ground-breaking campaigns and activations.
Take projects through each step from the kernel of an idea through development, execution and measurement / review, tying together each function, to deliver cohesively, on time and in budget, adhering to the Critical Path Analysis and allowing for iteration towards the exceptional.
Collaborate with Regions (US, EMEA, APAC) to ensure activities are integrated across channels, touchpoints and paid / owned / earned, with a consistent messaging / projection, whilst solving for local relevance by dialling up relevant elements.
Regularly communicate, present to and influence key stakeholders to seek alignment and support, from the Founder to the Regions.
Craft marvellous marketing toolkits that excite and mobilise the business behind activities, making it EASY to flawlessly execute.