Banya No1

    Marketing Manager

    Found in: Joblookup GB Premium - 3 days ago


    Banya No1 London, United Kingdom permanent
    Description

    This is a one-person marketing department. The individual will be responsible for the overall planning and execution and delivery of the marketing strategy at the local branch and the overall brand. We are looking for a self-starter, experienced in marketing & PR, with knowledge of Digital Marketing / FB & Google Ads, social media and content management. This role will promote on-brand messaging through traditional, digital, and social media channels all with the goal of enhancing the image of the various spa branches and the brand. The candidate will build direct marketing plans, targeted campaigns, and activated channels to the end of driving brand awareness and loyalty. The ideal candidate will possess a well-rounded background with experience in a similar position and can demonstrate a proven track record of success.


    Find out if this opportunity is a good fit by reading all of the information that follows below.

    What we offer:

    • Competitive salary £30,000
    • 28 days holiday per year
    • Free daily meal allowance
    • 50% discount for Spa treatments for you and family members
    • Regular social and corporate activities organised through our social committee
    • Excellent career opportunities within the company's fast growth and development with new branches opening in the UK and Internationally

    Duties & Responsibilities:

    • Develop Brand marketing strategy and plans to facilitate its growth and development both in the UK and Internationally
    • Coordinate marketing activities between multiple branches
    • Lead a redevelopment / re-branding program, creation of new brand book and new UI/UX driven website
    • Participate in developing of packages and membership programs designed to build occupancy and customer loyalty
    • Create and follow marketing calendar which should include - events, anniversaries, awards, offers, themes connected to seasons and special dates, organising content creation for social media, in house TV content and YouTube content
    • Manage the marketing budget to enable development of specific spa campaigns and promotions to drive revenue and meet the spa objectives including but not limited to digital marketing ads such as Google Ads and Facebook Ads.
    • Conduct Daily Marketing Activities. Ensure that all campaigns are supported comprehensively through on-line channels, including website, social media, internal database & affiliate partnerships
    • Maintain, update, and manage all web sites / online channels. Provide all sales channels with creative and unique tools to assist in sales and marketing efforts
    • Provide regular tracking and analysis of promotions and website/email campaigns, and use this knowledge in future planning
    • Ensure consistent marketing message is communicated in all advertising and collateral efforts, regular email and SMS marketing, associated with social media posting and potential blog writing
    • Track return on investment of all marketing initiatives, including online, direct mail and print advertising and report to the Brand Director
    • Focus on customer journey online including, online booking, website & social media
    • As part of raising brand awareness, you will be expected to submit entries for awards and attendevents for networking and PR purposes. Research and create collaborations with bloggers and influencers, invite them to experience treatments and promote the brand. PR focusing on TV, Magazines, awards, international relationships. Evaluate and explore new marketing opportunities and partnerships
    • Develop brochures and spa collateral materials
    • Participate in all spa imaging work
    • Use and interpret all reporting necessary for sound marketing recommendations

    Candidate Preferred Skills:

    • Good level or Russian and English language, written and spoken
    • Bachelor's degrees or above in subject of Marketing or Digital Media or related. Experience in off-line marketing, as well as managing websites and online advertising
    • Minimum of 2 years in a similar position
    • Preferably previous experience in Aesthetic/Spa/Hospitality industry doing similar role
    • Solid understanding of managing dynamic websites and/or Content Management Systems
    • Strong communication and presentational skills
    • Strong leadership and project management skills
    • Exceptional research and reporting standards
    • Strong skills in analysing data and qualitative information to creatively identify trends, patterns and market demands
    • Strong learning and adaptability, passion and enthusiasm for the wellness industry
    • Insight knowledge of social media
    • Working knowledge of SEO and GoogleAnalytics

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