Head of Marketing - Twickenham, United Kingdom - Haymarket Media Group

Haymarket Media Group

Verified Company

Twickenham, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Country
UK

Office Location
Twickenham

Department/Brand
Haymarket Content Labs

Advertised Salary
£50000

Full Time / Part Time

Full Time:
Onsite & Hybrid

Permanent / Fixed Term Contract
Fixed Term

Commission
20%

Closing Date
29/04/2023

Job Reference
11879

A growing, thriving department needs a dynamic head to help navigate it through the ever-shifting waters of partner content. It's a varied, strategic and results-driven marketing role, suited to a senior marketer looking for the next challenge.

Haymarket Business Media's branded content division, Content Labs, is hiring a head of marketing to cover maternity leave.

Working on HBM's leading B2B brands - including Campaign, PRWeek and Management Today - this role oversees the delivery of commercial content targets.

It works closely with the head of branded content, a phalanx of content and project managers and has its own team of marketers.

Alongside the day-to-day delivery, there's also the opportunity to have strategic input into fresh approaches for both Content Labs and its new parent division Audience Labs.

_ What's involved _

You head the marketing of commercial content for Haymarket Business Media's magazine / brand portfolio
Working closely with PMs, sales and content teams to come up with creative solutions to meet client briefs and objectives
You run a marketing team focussed on efficient, compliant delivery of commercial goals
You work closely with sales to assess deliverability, manage risk and advise on yield during pitches
Oversee the planning and implementation of multichannel marketing campaigns to deliver our clients' campaigns whether it's eyeballs on an online advertorial, generating leads for a webinar or getting (virtual) bums on seats for a breakfast briefing event
You work with internal marketing and data departments making sure we continue safe, compliant and streamlined processes
You have the opportunity to question, iterate and optimise processes
Where necessary, you work with clients to keep communications clear and smooth
You're happy working with freelancers, technical teams and suppliers
You'll contribute innovative ideas to improve and grow our portfolio

_Other bits _

You've got good experience in a mediamarketing role
You've got a good grounding in data and compliance
You're organised, happy multitasking and prioritising
You have experience managing people
You enjoy (the right sort of) pressure
You love helping others out and asking for support when you need it
You're happy dealing with people of every seniority and in a range of moods (this isn't a pure screenfacing role)
A dose of creativity is handy but not always essential
Up for learning as much as you're up for guiding
Content Labs is trying to build a culture where everyone feels comfortable, supported and able to perform at their best. We're everevolving our drive towards an inclusive worklife balance._