Data Strategy Executive - London, United Kingdom - Academy

Academy
Academy
Verified Company
London, United Kingdom

2 weeks ago

Tom O´Connor

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Tom O´Connor

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Description

Job Overview
Great strategy is about making the right choices; those right choices are driven by data. That's why data strategy is the foundation of our strategy and media planning approach. We use data to inform our clients' brand and performance marketing KPIs.

Our data strategy team does this by combining analytical skills with a comprehensive toolset in order to identify growth opportunities for brands in culture, with audiences, in communications and through new or optimised brand experiences.

Our job is to take a holistic view of data, elevating valuable insights that make our wider media and marketing work more effectively for clients.


What you'll do
The Data Strategist Executive supports ongoing research and data analysis across various brands within the client portfolio. You will gather data from various 3rd party tools and media insights platforms to assist in larger research projects.


Responsibilities:


  • Use research tools to conduct target analyses and build audience profiles
  • Build search queries in social listening tools, to understand drivers and triggers within consumer conversation
  • Collect data from various paid, owned, earned media sources to develop performance reports for clients
  • Remain current with the latest marketing and analytics tools and trends
  • Walk through analysis process from start to finish with the output being clear and actionable insights which help inform a narrative for clients
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